Is Panasonic's new camera gunning for the Fujifilm X100VI and Leica Q3?

Composite photo of a clay pigeon shooter taking aim at a Fujifilm X100VI and Leica Q3 flying through the air
(Image credit: Digital Camera World)

Is Panasonic about to go head-to-head with Fujifilm and Leica? If the latest reports are correct, the next Lumix camera will throw down the gauntlet in a big way when it launches this month.

Last month I wrote a story about how the next Lumix camera is rumored to be "something totally unexpected" and "a completely new kind of [camera] model" that Panasonic doesn't currently make. And, to quote myself:

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.