If you've been thinking about jumping into the world of full-frame imaging, or if you've been waiting for the right time to switch over to Sony, now is the perfect opportunity as you can save up to $1,000 on Alpha cameras.
The 'Step Up to Sony' promotion (available in the United States only) runs until 22 June and offers some utterly jaw-dropping savings on the company's market-dominating mirrorless cameras.
Whether you're an APS-C user looking to test the full-frame waters, an existing Sony shooter interested in upgrading, or a photographer who's been considering switching systems, there's never been a better time to climb aboard the Alpha express.
Save $1,000 + pro accessory kit: Sony's flagship camera has never been cheaper! The 24.2MP camera boasts 5-axis stabilization, 20fps shooting and records crispy 4K video. And not only do you save a cool grand on the purchase price, you also snag a SanDisk 32GB Extreme memory card, a spare Power2000 battery and a Think Tank Photo Retrospective 20 Shoulder Bag.
Save $600 + accessories kit: This powerhouse performer packs a whopping 42 megapixels into its compact frame, giving you the resolution that most cameras can only dream of. With 4K video, 10fps burst and 5-axis IBIS, this A7R III handles anything you throw at it. You also get an SanDisk 32GB Extreme Pro SD card, Power2000 battery and Peak Design Everyday Messenger 13" into the bargain.
Save $510 + 4TB hard drive: Don't overlook the A7R II just because it's an older model. With a 42MP sensor, 5-axis IBIS and 5fps burst shooting, this bad boy offers ridiculous value – in fact, at this price, it's arguably an even better proposition than its big brother. And that's before you even consider the free WD 4TB My Passport Ultra USB 3.0 External Hard Drive that's included in the deal!