I just went viral on TikTok – and here's how you can too

TikTok viral video
(Image credit: @fablesandlouise)

Once thought of as just an app for teenagers posting dance videos, TikTok has quickly exploded into a cultural phenomenon. Not only is the algorithm able to uncannily predict exactly what content you'd like to see, but it's also capable of boosting smaller creators' videos in a way that other social media platforms don't. 

Last Wednesday, I had around 50 followers and six videos up on my TikTok account @fablesandlouise. To be honest, I was really only using TikTok to edit videos so that I could post them on my Instagram, as the Instagram Reels functionality just isn't as good as TikTok's. However, much to my surprise, it completely blew up over the weekend.

@fablesandlouise

Forever romanticising Wuthering Heights when I know I shouldn’t 🥴 ##darkacademia ##darkcottagecore ##fyp ##Bossit2021 ##wutheringheights ##booktok

♬ original sound - creepy slowed audios
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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.