Will Instagram Reels topple TikTok? Well, it depends…

Will Instagram Reels topple TikTok? Well, it depends…
(Image credit: Instagram / TikTok)

Instagram has recently announced a brand new feature that is currently being rolled out across the Instagram platform – Reels. If you've recently updated your app, you might find that you already have it. Reels is Instagram's answer to TikTok, the wildly popular, yet increasingly controversial, app from Chinese company ByteDance. 

With the incredible success TikTok has enjoyed over the past six months, it's no wonder that Instagram wants to get in on the action – and this isn't exactly the first time it has 'taken inspiration' from other rival apps. Anyone who was on Instagram in 2016 might remember when Stories, a blatant and unapologetic rip-off of Snapchat Stories, was introduced to the platform. 

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.