Hasselblad explains the design ethos behind its gorgeous mirrorless cameras

Mirrorless Hasselblads are gorgeous – and Hasselblad explains its design ethos
(Image credit: Hasselblad)

For decades, Hasselblad has made some of the most covetable cameras in the world. And of course, there are many reasons for this. 

Hasselblad has a reputation for making some of the best medium format cameras – a reputation so fiercely earned that Hasselblad cameras have been to space, with NASA even specially modifying Hasselblad bodies to take the moon landing photographs and becoming the first cameras on the moon.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.