Fujifilm donates instax cameras to NHS workers to help aid coronavirus effort

Fujifilm donates instax cameras to NHS workers to help aid coronavirus effort
(Image credit: Fujifilm)

As the coronavirus pandemic continues to around the world, there is still a little bit of light to be found amongst these challenging times. Fujifilm recently donated instax cameras and film to 31 NHS hospitals across the UK and 19 hospitals across seven other countries to help medical staff connect with their patients when wearing their PPE (personal protective equipment). 

With healthcare workers having to wear multiple items of PPE when working, they're unable to have the face-to-face interaction they'd ordinarily be able to have when working under normal conditions. 

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Fujifilm says: "Those working on the frontline in hospitals must put on gloves, gown, face mask, visor or air hoods before entering a hospital unit or caring for a patient – creating a full suit covering almost every feature. This makes it difficult to reassure a patient, who cannot see a smile or a friendly face.

"PPE removes an important element of the personal connection that is usually so important between a clinician and patient. It can also heighten an already worrying and intimidating situation and make patients in ICU wards feel even more isolated." 

To help rebuild that connection, Fujifilm has shipped roughly 120 cameras and 7,500 instax prints to hospitals across the UK, Turkey, Portugal, the Netherlands, Spain, France, Denmark and Russia. Fujifilm is also prepared to ship more out to other interested parties. 

Hospital staff are able to use the instax cameras and film to snap a friendly photo of themselves and attach it to their gowns, allowing patients to more easily connect to their caregiver. 

If you're part of a health team who's interested in receiving a special instax kit, Fujifilm are encouraging you to get in touch with them via email at comms_uk@fujifilm.com 

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.