GoPro isn’t the only action camera giant working on a mirrorless camera. In a recent interview, Insta360 CEO Jingkang “JK” Liu revealed that the company is working on not one but two mirrorless cameras.
The interview with Japanese publication MyNavi confirms the firestorm of camera rumors that Liu triggered himself earlier this year, when the CEO shared a photo of what looked like a mirrorless camera under development.
But while mirrorless is a well-known category, Liu’s comments hint that Insta360’s upcoming cameras won’t be like a typical interchangeable lens camera.
“I think we’ll be able to show everyone a prototype at next year’s CP+,” Liu said (translated by Google).
“This camera has the potential to completely change the way we take pictures with a camera – framing, focusing and pressing the shutter button. I’m really looking forward to seeing what kind of unconventional camera will be unveiled.”
But one of the reasons the mysterious mirrorless cameras will be unlike current options could be that Insta360 is planning on using AI in order to build, as Liu puts it, a mirrorless for “people who don’t know how to use interchangeable lens cameras”.
The interview hints that AI will be more of a focus than in cameras from traditional Japanese mirrorless makers, and include tools to automate shooting and reduce failed shots.
“This camera has the potential to completely change the way we take pictures with a camera–framing, focusing, and pressing the shutter button. I’m really looking forward to seeing what kind of unconventional camera will be unveiled.”
JK Liu, Insta360
Liu offered one more hint about one of the upcoming mirrorless cameras: “It will be a shape no one has ever thought of before.”
Insta360 is no stranger to oddly shaped cameras, as the dual-lens nature of 360 imaging requires a design far different than traditional single-lens cameras.
During the interview, the CEO indicated that the new Insta360 Luna Ultra was selling well and that the optional head-tracking accessory had been so well received that some orders may be delayed.
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