From Hasselblad to Kodak, these are the cameras that missed the mark

Cong Thanh
(Image credit: Cong Thanh)

It seems Camera technology is advancing at an astronomical rate with AI and global shutters becoming the norm, but to push the boundaries of innovation, you might have to take some misses every now and then. I saw a recent YouTube video by Cong Thanh titled Cameras They Wish They Could Take Back that showcases some of these misses including Hasselblad and Kodak, some understandable, and some just straight bonkers!

Some of the best mirrorless cameras on the market today, come from testing features in models that may not have done as well as hoped. But what may be considered 'flops', often help the manufacturers strengthen and refine for future models. New features aren't always going to hit the market with acceptance from the first attempt, especially if they are brand new to the market, and the list provided in the video is certainly an example of that! But you can also see some of the traces of innovative technology that exist in today's cameras. 

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Kalum Carter
Staff Writer

Kalum Carter is a photographer, photo editor and writer based in the UK, and for almost a decade he has worked with brands and publications to create, edit, and sequence imagery. Having recently graduated with a Master's Degree in Photography from the University of the West of England (UWE), Kalum joined Digital Camera World as a Staff Writer, covering news, reviews, and his biggest passion – photography books! 


Kalum's photography has been published and exhibited around the world, and he continues to photograph on a project-by-project basis. He is currently working on a personal project capturing the people and landscape of Gower, South Wales. Currently untitled, this body of work will be exhibited for the National Trust later this year.