$7.5 BILLION by 2025: Canon is planning to make serious bank


Canon has laid out its plans to achieve an astonishing sales figure of $7.5 billion (approximately £6.2 billion / AU$11.2 billion) in its Imaging Group by the year 2025.

How does it plan to do this? By expanding the EOS R system and doubling down on video and VR. Which likely means more products like the Canon RF 5.2mm f/2.8L Dual Fisheye 3D VR lens, which works in tandem with the Canon EOS R5 and video-centric Canon EOS R5C.  

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.