Customers of Nikon Z6 III will "have to wait a while" as Nikon Japan announces supply shortages

Nikon Z6 III
(Image credit: Future)

If you were so excited to hear about the brand new Nikon Z6 III, along with its MP sensor and 6K video, that you signed up for it straight away then there is a chance you might get your camera on time. 

If, however, you were like many others, waiting a little bit before you hit the pre-order button, then it's possible you're going to be waiting a little longer for your shiny new camera than you expected!

(Image credit: Future)

In an official announcement from Nikon Japan, the camera giant stated:

"Thank you for your continued patronage of Nikon products.

We have received many more pre-orders than we expected for the Nikon mirrorless camera Z6III, which was released on Friday, July 12. For this reason, some customers who pre-ordered after the release date may have to wait a while for their product to be delivered.

We will make every effort to deliver your order as soon as possible, and we appreciate your understanding."

This is a real blow for anyone who ordered after July 12th, and I think it's a shame Nikon did not anticipate the success given it, of course, kicked off the hype behind camera! The company did this by releasing a video about the camera a week before its release.

It's always good that a camera is popular, and I guess it's a good thing that it exceeded Nikon's expectations, but I say it time and time again: "Why can't camera manufacturers just make enough cameras!?"

(Image credit: Future)

I'm sure we are all sick and tired of hearing about "delays" on important cameras and honestly, I'm a bit tired of having to tell you all about them, especially from a brand that I have personally used for over 20 years – it's just bad PR!

Hopefully, this matter will be fixed quickly and all who have pre-ordered the Nikon Z6 III enjoy it and find it was worth the wait. Exactly how long that wait will be is unknown at this point, as is the current stock level in the USA and Europe. 

We have reached out to Nikon USA and Nikon UK for comment and will update this story when we hear something from either side respectively.

Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing.  He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.