Better than IMAX, $200,000 a piece, and only 5 exist – meet the Achtel 9×7

ACHTEL 9×7 Digital Cinema Camera
(Image credit: ACHTEL)

If you're not familiar with Australia-based Achtel or their 9x7 Digital Cinema Camera, don't fret – you're not alone. This exclusive piece of technology has managed to remain under the radar for most people, and for good reason. Packed with specialized features tailored for VFX plates and immersive cinema experiences (such as IMAX, Flying Theatre, and Giant Screen), this camera comes with a hefty price tag of $200,000, making it an indulgence reserved for only a select few. Adding to its exclusivity, there are currently only five of these cameras in existence.

However, the tides may be turning soon for Achtel. The company is currently constructing three more cameras with the European rental market in mind. Furthermore, Achtel will be making an appearance at the upcoming Cine Gear Expo in Los Angeles, aiming to generate more buzz and expand its presence in the United States. While the camera has already been put to use in the US, the stunning aerial footage of downtown LA captured by XM2 Pursuit using the 9x7 is a testament to the camera's capabilities and the imagery it can produce.

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Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing.  He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.