Apple pushing for 30% more iPhones – but could shortages get in the way?

iPhone 12
(Image credit: Apple)

Each iPhone release is always expected to shift big units. However, it seems that the release of the iPhone 12 series surpassed even Apple's expectations. Apparently, Apple is attempting to significantly increase its iPhone production in early 2021 in order to meet the surge in demand.

Apparently, Apple has experienced a 'higher-than-expected' demand for the higher-end iPhone 12 models, the iPhone 12 Pro and the iPhone 12 Pro Max. This has caused Apple to press its manufacturers to increase output by almost 30% year-on-year.

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.