Each iPhone release is always expected to shift big units. However, it seems that the release of the iPhone 12 series surpassed even Apple's expectations. Apparently, Apple is attempting to significantly increase its iPhone production in early 2021 in order to meet the surge in demand.
Apparently, Apple has experienced a 'higher-than-expected' demand for the higher-end iPhone 12 models, the iPhone 12 Pro (opens in new tab) and the iPhone 12 Pro Max (opens in new tab). This has caused Apple to press its manufacturers to increase output by almost 30% year-on-year.
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As reported by Nikkei Asia via Mobile World Live, this means that (opens in new tab) Apple wants to be producing between 95 million and 96 million handsets in 2021. Apparently, the increase will primarily come from the iPhone 12 models, but Apple are also trying to boost the production of iPhone 11 models and iPhone SE handsets.
However, there could be a potential issue with Apple's plans. Apparently, global component shortages could make increasing iPhone production difficult. There have even been reports that Apple has been forced to reallocate parts meant for iPads to iPhones, in order to meet demand. In fact, a difficulty in sourcing parts was actually thought to be one of the reasons why the iPhone 12 release was delayed from its traditional September slot.
Even if there are currently component shortages, it must still be gratifying for Apple to see that the latest iPhone release is doing better than what it may have initially expected.