Amazon Prime Day 2018 returns this year at noon on Monday 16 July, and will run all the way through until midnight on Tuesday 17 July. At a day and a half, it’s the biggest summer shopping event Amazon has run so far – with thousands of deals expected. We’ll be working hard to bring you all the best Amazon Prime Day camera deals and photography bargains here, so bookmark this page and check back in closer to the time.
Get a free 30-day trial of Amazon Prime
The good news? You don't have to be a Prime member to take advantage of Amazon Prime Day 2018. Simply sign up for a free 30-trial before 16 July and you'll be eligible for all the Prime Day deals. If you don’t want to continue the service after the event, you can cancel any time before the trial period is up.
What is Amazon Prime Day?
Amazon Prime Day is the online retailer’s summertime answer to Black Friday, during which the prices of hundreds of products are slashed.
Amazon Prime Day deals are only available to Amazon Prime members, but if you’re not a subscriber, it’s possible to grab a slice of the action by signing up to a free 30-day trial. If you don’t want to continue the service after the summer sales bonanza, you can cancel any time before the trial period is up.
If you haven't heard too much about it before, it’s because Prime Day is a fairly recent event, first taking place in 2015 to celebrate Amazon’s 20th birthday. Since then it’s evolved quickly, with this year looking set to be the biggest and best so far.
TechRadar forecasts that Amazon Marketplace sellers will get in on the act in a big way, with exciting deals in virtually every product category on the site – from laptops and games consoles to sports, beer and wine, fashion and beyond.
And don’t be surprised if you see other major retailers launching their own summer sales events to counter Amazon. It’s widely expected that a host of additional retailers will use Prime Day as an opportunity to grab a share of people’s wallets.
Our sister site TechRadar first broke the news of this year’s Amazon Prime Day date, after spotting a banner accidentally placed on the retailer’s website in June.
Amazon Prime Day 2018 date leaked – 36 hours of deals start midday on July 16 https://t.co/PVGoANmvOk pic.twitter.com/bYIWMakGrEJune 21, 2018
Amazon Prime Day deals for photographers
So what Amazon Prime Day deals for photographers can we expect? Although Amazon’s own devices are likely to feature prominently throughout the event – think Echo smart speakers, Kindles, Fire TV sticks and Fire Tablets – we hope to see some decent Amazon Prime Day deals on cameras, lenses and photography accessories.
Traditionally these deals have been harder to spot, but with this year's event set to eclipse all others before it, our team will be working hard to find the best Amazon Prime Day deals for photographers.
In addition, we also expect to see plenty of discounted computers and monitors, so if you’re in the market for a new laptop or monitor for photo-editing, and can wait a little longer, it’s worth hanging on to see what bargains Amazon makes available.
We'll be busy curating all the best Amazon Prime Day deals for photographers on this page – so head back this way on the 16 July.
Read more: The best cheap camera deals right now
Amazon Prime: FAQ
What is Amazon Prime?
Amazon Prime is a subscription service that provides users with a range of services and benefits for a monthly or yearly fee. The service has been in existence since 2005 in the US, but it was only rolled out across other countries more recently.
Do I need Amazon Prime?
In order to be able to get your hands on the Amazon Prime deals, yes, you do.
What does my Amazon Prime membership include?
As an Amazon Prime member, you’re entitled to:
One-day delivery – Members are entitled to Unlimited One-Day Delivery on millions of items. Not everything is included, but enough to make it worth your while.
Prime Video – Great if you don’t have a Netflix account, Prime Video gives you access to a range of TV shows and movies, which you can stream through your TV, computer, tablet or smartphone. As part of this, you'll have access to Prime Originals not available elsewhere, such as The Grand Tour.
Prime Music – You’ll also have access to Prime Music, which gives you access to two million songs without ads.
Twitch Prime – Similar to the above but for gaming, with ad-free access to Twitch, discounts on physical games and more.
What happens after my free trial?
Once the 30-day trial period is up, you’ll automatically become a standard Prime member and be charged accordingly. Right now, the charge is £7.99/$12.99 per month. Don’t want to continue with your membership? Just cancel before the month is up.
What other plans are there?
While many people go for the monthly plan, if you do intend to stick with it for a full year, you can save yourself a little money by paying for it in advance. In the UK, the yearly rate is £79/$129, which means you end up paying £6.58/$10.75 per month. Looked at another way, you're essentially paying for 10 months and getting 12.
There's also another plan, Prime Video, which costs £5.99/$8.99 per month, although this only gives you access to the video service alone, rather than all the other extras such as unlimited one-day shipping, music streaming and so on.
What if I’m a student?
If you’re a student, the news is even better. You’re entitled to a free six-month trial or Amazon Prime, after which point you’ll be charged £3.99/$6.49 a month. Much like with the standard plan, you can also sign up for a year at a time, at a rate of £39/$59.
I’ve already had a free trial. Am I entitled to another?
Amazon states that it takes your free or paid membership history into account when determining whether you’re eligible for a free trial. So, by all means give it a shot, but just bear this in mind.
What current deals are available for Prime members?
Prime membership isn’t just about Amazon Prime day. In fact, you can already start getting great deals like four months' access to 40m songs on Amazon Music for £0.99 and three months' worth of Kindle Unlimited access for nothing.
Prime members can also currently get 20% off a range of products at Amazon Warehouse, which offers refurbished and used items, and that includes deals on electronics. Photographers should be particularly interested in the discounts on action cameras, memory cards and hard drives. You have to get in there fast, as these deals tend to be short lived.
What deals will be available on the day?
Given that Amazon sells absolutely everything these days, the likelihood is that you’ll be able to get deals on a mammoth range of products.
Last year there were deep discounts on everything from electronic and household items to consumer electronics and toys. Of course, Amazon being Amazon, it will also no doubt be discounting its own hardware. Last year, its Echo Dot was the star of the show, and it’s highly likely that we’ll see a similar deal on selected Echo or Fire products.
Read more: The best cheap camera deals right now