Adobe brings AI to your social media content with Adobe Express Beta

Adobe Express Beta screenshots
(Image credit: Future)

There is no stopping AI from encroaching on every aspect of our lives, and soon, your social media feed isn’t going to be safe from filling up with generative AI creations. Adobe has unleashed its generative AI model - Adobe Firefly - into Adobe Express Beta, a popular tool used by social media managers and content creators around the globe to produce share-ready content in a flash.

Adobe Express Beta is available for free as a limited version, with a reduced number of fonts, templates, and other sharing features, or is available as a premium version with no limitations alongside any Adobe Photography Plan or with the Adobe All-Apps plan. The Beta is currently only available on the desktop - but we are told that a beta version for mobile is coming soon.  

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.