The name behind Polaroid: Edwin Land

Edwin Land demonstrating his instant print system in 1947
(Image credit: Polaroid Corporation)

Despite digital cameras delivering ‘instant’ images every time the shutter button is pressed, the instant print continues to appeal, creating a healthy business for Fujifilm with its Instax line, and plenty of investment in the revived Polaroid which, today, is re-creating a number of its original cameras as well as producing new products. There are plenty of other companies selling instant cameras – mostly based on Instax models – or refurbishing classics such as the Polaroid SX70.

Australian Camera profile feature

Australian Camera July/August 2021 issue cover

(Image credit: Future)

This article originally appeared in Australian Camera magazine, one of Digital Camera World's sister titles Down Under. Click here to find out more about Australian Camera magazine, including how you can subscribe to the print issues or buy digital editions.

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Paul Burrows

Paul has been writing about cameras, photography and photographers for 40 years. He joined Australian Camera as an editorial assistant in 1982, subsequently becoming the magazine’s technical editor, and has been editor since 1998. He is also the editor of sister publication ProPhoto, a position he has held since 1989. In 2011, Paul was made an Honorary Fellow of the Institute Of Australian Photography (AIPP) in recognition of his long-term contribution to the Australian photo industry. Outside of his magazine work, he is the editor of the Contemporary Photographers: Australia series of monographs which document the lives of Australia’s most important photographers.