The founder of a new photo curation app has said that her creation is the solution to the ever-growing camera-roll clutter crisis: where people are taking more photos than ever, but revisiting fewer and fewer.
Charlotte Riddley, founder and CEO of Yoree, has said that the “memory platform” uses “emotional AI” to intelligently curate personalized image displays from device galleries, enabling us to revisit only the most “meaningful” memories stored on our phones.
“This isn't about taking more photos, or storing them somewhere new,” said Charlotte. “It's about finally getting back to the ones we already have, in a way that feels good, private, and entirely in your control.”
These comments and the release of the Yoree beta app come at a time when people are taking more photos than ever before, but hardly ever revisiting them. In fact, according to research recently published by Popsa, a photobook curation platform, close to 70% of images are never looked at again.
According to Yoree’s creator, the underlying AI functionality, which the company says is based on neuroscience, goes beyond competing apps, enabling us to “drop back into a memory whenever you want to, not just when an anniversary or an algorithm reminds you to.”
What the company hasn’t specified, however, is how Yoree’s AI functions differently from other similar services, such as the AI functionality built into Apple and Android phones. Among other techniques, these use facial recognition and metadata analysis to resurface photos from your galleries.
The Yoree beta app is now available for download on both the App Store and Google Play for Apple and Android devices with a full app rollout expected in February 2027.
At the moment, only one plan is available, which currently costs £3.99/month (approximately $5.50 / AU$7.50), and features the ability to store images—which Yoree calls “memories”—in a private vault and use the AI Story Builder to turn these into stories.
What are your thoughts? Will Yoree truly help us to better manage our backlogs of photos? Or will the camera-roll clutter crisis only be solved by taking fewer images? I think Yoree is a nice idea, but that the latter is the real solution…
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