Hasselblad
Latest about Hasselblad

"Ice acting as a window into death:" This tragic image of a duck frozen beneath ice in Norway was captured on a Hasselblad film camera
By Kim Bunermann Published
NEWS The photo is almost poetic, with the mallard drake caught partly above and partly beneath the ice – a stark visual divide between life and death, shot on 120 film

Trust me, a medium-format film camera will make you a better photographer
By Rob Redman Published
Opinion Three good reasons for going big and shooting on roll film

These photos just won the world’s largest prize in photography – worth a staggering US$224,000!
By Kim Bunermann Published
WINNER The Hasselblad Foundation names the latest Hasselblad Award laureate, honoring one of today's most influential photographers

This camera lens replaces 7 primes worth over US$20,000 – and it's now No.1 in Japan
By Kim Bunermann Published
NEWS The fastest medium format zoom hits peak popularity in Japan: the Hasselblad XCD 35-100E, available for US$5,175

Sony A7 V wins No.1 for the third time – but this 100MP flagship is now second in Japan's best-selling charts
By Kim Bunermann Published
NEWS Sony's newest release tops Japan's charts, but the "finest stills camera ever made" is right behind– and it's the first medium format camera with true end-to-end HDR color

Sony beats "the finest stills camera ever made" in Japan's sales rankings
By Kim Bunermann Last updated
NEWS The Sony A7 V is back on No.1 in Japan – followed by a content creator favorite and the phenomenal US$7,000+ Hasselblad X2D II 100C medium-format camera

When did the retro camera trend start? (Spoiler: it's earlier than you think!) Here's a timeline of vintage-styled cameras
By James Artaius Published
TIMELINE We all know that retro cameras are ultra-popular… but when did the craze for classic-looking cameras become a thing?

The best film cameras in 2026: recapture the magic of film in the digital age
By Sebastian Oakley Last updated
Buying Guide The best film cameras we've chosen are practical classics that you can still use today

These three new lenses are oddballs, but they’re outselling traditional optics in Japan as a 25-200mm zoom, 1.4x macro, and an unusually affordable f/1.2 lens top sales charts
By Hillary K. Grigonis Published
TRENDS The list of best-selling lenses in Japan is topped by three new lenses that have unusual features
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