Hasselblad

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Close up of the control dials on a Sony A7 V camera
Sony beats "the finest stills camera ever made" in Japan's sales rankings

By Kim Bunermann Last updated

NEWS The Sony A7 V is back on No.1 in Japan – followed by a content creator favorite and the phenomenal US$7,000+ Hasselblad X2D II 100C medium-format camera

5 Comments
NEWS
Image depicting the Nikon Df, Olympus PEN-F and Fujifilm X-T1
When did the retro camera trend start? (Spoiler: it's earlier than you think!) Here's a timeline of vintage-styled cameras

By James Artaius Published

TIMELINE We all know that retro cameras are ultra-popular… but when did the craze for classic-looking cameras become a thing?

TIMELINE
Nikon FE resting inside a open camera bag
The best film cameras in 2026: recapture the magic of film in the digital age

By Sebastian Oakley Last updated

Buying Guide The best film cameras we've chosen are practical classics that you can still use today

Buying Guide
Hasselblad color science
What is color science and why is it so important to your camera?

By James Artaius Published

Sponsored by Hasselblad

Not all cameras are created equal – and nowhere is that more true, or more critical, than color science. What is it, and why does it matter?

From left to right, the Tamron 25-200mm f/2.8-5,6 Di III VXD G2, the Sony FE 100mm f/2.8 Macro GM, and the Canon RF 45mm f/1.2 STM
These three new lenses are oddballs, but they’re outselling traditional optics in Japan as a 25-200mm zoom, 1.4x macro, and an unusually affordable f/1.2 lens top sales charts

By Hillary K. Grigonis Published

TRENDS The list of best-selling lenses in Japan is topped by three new lenses that have unusual features

TRENDS
Logo for Hasselblad Masters 2026 featuring elegant, golden text against a dark background, with a lens flare effect on a circular shape
Your photographs can inspire millions: Enter the Hasselblad Masters 2026 competition for free (shot on ANY camera, digital or film)

By Kim Bunermann Published

COMPETITION From portraits to architecture to landscapes and more – share your vision and join Hasselblad’s legacy of photographic excellence

COMPETITION
Exterior shot of the Leica factory in Wetzlar, Germany
Wanna know how Leica and Hasselblad escaped the digital death spiral that killed off Rollei?

By Paul Burrows Published

HISTORY Why money and vision, not just heritage, determine a camera brand's survival

HISTORY
Hasselblad X2D II 100C against a black background
"The finest stills camera ever made" tops Japanese sales charts – and it's the first medium format camera with true end-to-end HDR color

By Kim Bunermann Published

NEWS The 100MP Hasselblad X2D II 100C is a masterpiece of a camera – and despite its hefty price tag, it dominates the sales charts

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NEWS
Hasselblad X2D II 100C being used by a photographer outdoors
This 100MP HDR camera wins big: Could the Hasselblad X2D II be the finest medium format camera ever?

By Kim Bunermann Published

NEWS The Hasselblad X2D II 100C is a powerhouse redefining precision, stabilization, and autofocus technology – and has now received a prestigious Technology Award

NEWS
The Hasselblad 907X & CFV 100C medium format camera with digital back, on a wooden table with artistic lighting
The highest resolution cameras you can buy today: ultimate megapixel monsters

By James Artaius Last updated

Buying guide The are the highest resolution cameras available today, hitting megapixel counts as high as 400MP!

Buying guide
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