Prime Day 2023 is nearly over: shop the best camera deals still live on Amazon AU

A collection of different cameras and lenses with the words Prime Day camera deals

(Image credit: Future)

There's only a few more hours still Amazon Prime Day 2023 comes to an end and the good camera deals are a little slim on the ground. Still, there are some to be had and, if you missed out over the last two days (we sincerely hope not), you can check out some of the best remaining options below.

That said, these aren't the best prices – a lot of them are now more expensive, but we've got some that are still quite noteworthy, particularly the Canons from a third-party reseller.

• Browse all Amazon Prime Day deals

The good news is you don't need to be a Prime member to shop any of the remaining deals below. Considering they're all above AU$39 anyway, your shipping will be free. But there's no harm in trying out a Prime membership if you're curious – you'll get a 30-day free trial to check it out.

Helpful quick links

Canon EOS R7 (body only) | ~~AU$2,299~~ AU$1,960.10 on Amazon after cashback (save AU$338.90)

Canon's new-ish APS-C camera can outpace more advanced models like the R5 and R3 and costs a fraction! It gets the same autofocus prowess as these pro cameras. 32MP on tap, up to 30fps bursts and dual memory card slots. This camera was actually cheaper in the lead up to Prime Day, and is now more expensive, but we can hope it drops over the next couple of days. Be sure to redeem your cashback via Canon's website and save an additional AU$100 too.

Panasonic Lumix FZ300 | ~~AU$999~~ AU$739 on Amazon (save AU$260)

With DSLR-like styling, this bridge camera doesn't have the long reach of other similar cameras, but a 24x optical zoom is still pretty darn good to get you close to the action. What you do get is some amount of image stabilisation built in for smoother captures. If this is the kind of camera you want, it's currently 26% off, but we'd recommend holding off at it's been AU$637 during last year's Black Friday sale and we think it could be matched come Prime Day.

Lowepro Photo Active BP 300AW backpack | ~~AU$499~~ AU$160.38 on Amazon (save AU$338.62)

A massive 72% discount yesterday had made this the best Prime Day deal for photographers, but the price has been bumped up. It's still going cheap though at 68% off. This backpack is a lot more versatile than some other Lowepros discounted at present, with easy access via the sides and a shelf system that can divide the space inside the main section into three tiers. It fits a 15-inch laptop as well and promises to be handy in any kind of weather.

Amazon Prime Day 2023 date and time

As we've just mentioned, the official Australian Prime Day 2023 dates are July 11-12, with the sale finally ending at 5pm AEST on July 13 as the global store part of the retail site will carry on offering discounts on select items shipping in from Amazon US, Amazon UK, Amazon Germany and Amazon Japan.

Yes, we get a lot of international products here in Australia, so you will want to keep an eye on the Prime Day landing page on Amazon for all deals for a full 65 hours.

These July dates are exactly what we predicted and Amazon hasn't disappointed.

How to make the most of Amazon Prime Day

Despite the name, most of the deals offered during Amazon Prime Day are open to everyone, but if you really want to make the most of it and maximise your savings, it's best to be a Prime member. There are several offers that are only available to subscribers, so signing up means you won't miss out on the really juicy bargains.

However, you don't need to shell out for a monthly membership in order to make the most of the sales festivities. Instead, why not sign up for a 30-day free trial closer to the sale in order to take advantage of the discounts – and then simply cancel the membership when Prime Day is over.

If you do sign up now, you'll also be able to take advantage of the other free perks that come with a Prime subscription, namely full access to Prime Video, Prime Reading (a 'lite' version of Kindle Unlimited) and Prime Gaming (another version of Twitch). Plus, of course, the free-and-fast shipping promise is there for all eligible products. Note that from May 24, any new Prime membership will cost you AU$9.99 a month (up from AU$6.99) or AU$79 per year ( up from AU$59).

Do cameras go on sale for Prime Day?

If you're after a bargain on a camera body, lens or other photography accessories, you can save a packet by shopping on Amazon during Prime Day.

It should be noted that not all camera brands are available on Amazon, with Sony being the main omission. If you aren't too fussed about Sony cameras and lenses, then Amazon is a treasure trove.

Canon, Nikon, Olympus/OM System and Fujifilm are the usual suspects that get some serious price drops for Prime Day. Panasonic cameras also get discounted, but typically that's been on the micro four thirds models and not the S-series full-frame cameras.

There are plenty of instant cameras that get discounted for Prime Day too, particularly the Fujifilm Instax range, but you'll also find some Polaroids there too, alongside some international models shipping in from Amazon US and UK. If you do choose an international model, make sure you're able to buy the compatible film refills locally.

Action cameras from Insta360 and DJI also do get discounted, with Amazon being one of the rare retailers in Australia to actually stock the former brand. Keep an eye out for DJI drones to drop prices too.

If you're after a model or brand that isn't available or discounted on Amazon, chances are eBay might have a competing sale and you could save a pretty penny there. So be sure to shop around if you're after the best camera deals.

When can you get the best deals on cameras?

The best time to buy a new camera or lens would be during massive sales such as Prime Day or Black Friday. The discounts are definitely a lot better during these times.

While Prime Day only gets you offers on products sold on Amazon, Black Friday is when pretty much every specialist camera retailer will offer discounts and the competition to offer the best prices will be high.

That said, Amazon typically has the best prices on the cameras and lenses it stocks, even outside of sales events. So do keep an eye on prices on the retail giant's site.

How to find the best camera deals during Prime Day

If you're shopping for a new kit – whether it's your first camera, a gift for someone or an upgrade – it helps to keep a few things in mind when shopping during Prime Day.

1. Try and sign up for a free Amazon Prime subscription
This should give you full access to the sale, including Prime-exclusive offers. You can cancel at any time.

2. Figure out what you want to buy beforehand
Shopping any major sale can be overwhelming. So knowing exactly what you're after can save you both time and money. Take the time to do some research on price histories of the items you would like to buy. While camera prices don't necessarily fluctuate too much, it's still good to know whether a deal is worth your hard-earned money – after all, we don't upgrade our cameras as often as we do our phones, so the investment is best made with some thought.

3. Be flexible on what you want
Sometimes the specific model you want may not be discounted, but if you aren't faithful to a specific brand, you might get a better offer on a camera from a different brand – one with similar specs. This is easier with APS-C models more than full frames, but if you're open to the idea of a different model, it might make bargain hunting a little more economical. We also admit that this is easier for people looking for their first camera and not already tied down with a specific system. You could also look into third-party lenses for your camera bodies instead of opting for the one made by the brand.

4. Create a wish list
Once you've narrowed down what you're after, you can save them in a wish list on Amazon. This will also show you price fluctuations (if any) in the lead up to the sale and makes it really super quick and easy to then move the item to your shopping cart directly from there.

5. Check back through the event
We've noticed in the past that Amazon's prices change through the duration of the sale. Sometimes a piece of camera gear will be cheaper on day two of the sale. So while it might be worthwhile picking something up as soon as the offer has gone live on the shopping site (particularly if stock is limited), it could pay to wait too. If stock hasn't run out, then you could save yourself a few more dollars.

6. Stick with us
Not to toot our own horn, but if you're willing to get some help, we'll be on hand to scour Amazon Australia for the best deals on photography gear. We won't list them all, but we will hand-pick what might be the best options across the different categories of gear. This could make it quick and easy for you to find a specific deal rather than spend hours going through the shopping site to find a particular option.

In addition to looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well, and helps produce two of Future's photography print magazines Down Under. Her passion for photography started when she was wandering the wilds of India studying monkeys (yes, life took a sharp turn somewhere along the way) and is entirely self-taught. That puts her in the unique position of understanding what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature photography – wildlife, landscapes and macro. She still prefers an optical viewfinder but is utterly fascinated with what mirrorless technology has been able to achieve.

With an ear to the ground in the Asia-Pacific territory, she is constantly on top of camera news and breaking developments in the Australian region, in addition to sourcing local deals during big retail events like Amazon Prime Day and Black Friday / Cyber Monday.

She’s also a skilled stargazer, always eager to share astrophotography tips such as photographing the blood moon without even using a tripod!