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Fujifilm will pay you an EXTRA £450 to trade in a full frame camera against a GFX 100s

Fujifilm GFX 100s offers
(Image credit: Fujifilm)

As if the price of the GFX 100s isn’t amazing enough already, this UK Fujifilm offer adds further incentive to make the switch to Fujifilm’s medium format GFX system for anyone who currently owns a full frame camera.

The £450 trade-in deal is on top of any part exchange price offered by retailers like Wex and Park Cameras. The retailer pays the trade-in price as usual, but the extra £450 trade-in bounty is claimed direct from Fujifilm.

Check the Fujifilm UK website for the full list of participating dealers and the terms and conditions.

Get a free battery and dual charger anyway

That’s not the only GFX 100s offer. Regardless of the trade-in deal, Fujifilm UK is offering a free NP-W235 battery to anyone who buys a GFX 100s between January 27 and April 30 2021 and a free BC-W235 Dual Battery charger, again to be claimed directly from Fujifilm.

Fujifilm GFX 100s offers

(Image credit: Fujifilm)

Fujifilm GFX 100s offers

(Image credit: Fujifilm)

Check the Fujifilm website for more information on this and other Fujifilm promotions in the UK and Europe.

The £450 trade-in incentive scheme opens on March 4, when the GFX 100s officially goes on sale. Early reports suggest even Fujifilm has been surprised by the demand for this camera, and that seems likely to increase further with promotions like these, which add substantial savings to a camera that is already priced very aggressively. 

As we’ve already noted, the GFX 100s costs less than the new Sony A1, and has double the resolution. Previously, medium format was always an expensive step up from full frame; now it looks as if it’s starting to compete directly.

Read more:

Fujifilm GFX 100s announced
Fujifilm GFX 100s vs GFX 100
Best medium format cameras
Best Fujifilm cameras
GF lens roadmap

Rod Lawton

Rod is the Group Reviews editor for Digital Camera World and across Future's entire photography portfolio. Previously he has been Head of Testing for the photography division and Camera Channel editor on TechRadar. He has been writing about digital cameras since they first appeared, and before that began his career writing about film photography. 


Rod's near-encyclopedic knowledge of cameras both old and new makes him an invaluable resource, whether we need to ask a question about transparencies or the latest X-Trans sensor. He owns all manner of cameras, from Nikon DSLRs through Olympus, Sony and Fujifilm bodies, and on any given day you'll see him using kit from just about every manufacturer.