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Canon PowerShot SX740 HS: New model offers 40x optical zoom and 4K video

Canon PowerShot SX740 HS

Canon has refreshed its PowerShot compact line with a new superzoom camera, the PowerShot SX740 HS.

The PowerShot SX740 HS is billed as one of the most compact travel zoom cameras to offer a 40x optical zoom. This stretches across a focal range equivalent to 24-960mm in 35mm terms, with a maximum aperture of f/3.3-6.9.

Driven by a DIGIC 8 processing engine, the camera has a 20.3MP back-illuminated sensor at its heart and can fire images at a maximum rate of 10fps. With continuous focus enabled, this rate drops to a still-respectable 7.4fps, though, slightly disappointingly, the camera's sensitivity range only stretches between ISO 100 and 3200, and Raw shooting is not possible.

Read more: 10 tips on getting the best out of your Canon camera

On the back, a 3in LCD screen with a 922k-dot resolution flips up through a 180-degree angle to face the front, with a Self Portrait mode on hand to help users capture selfies.

The model also becomes the latest recipient of 4K UHD video recording, and this is supported by 5-axis image stabilisation to help keep footage stable. Time-lapse footage can also be captured at a 4K resolution and, as is now often the case on 4K-enabled cameras, 8MP stills can also be extracted from 4K recordings.

To further its appeal towards tech-conscious users, Canon has furnished the PowerShot SX740 HS with both Wi-Fi and Bluetooth, and these technologies work with the Canon Camera Connect app that's available for both iOS and Android devices.

Canon PowerShot SX740 HS: price and release date

The PowerShot SX740 HS will be available in black and silver finishes, and will go on sale next month. Canon UK has priced the camera at £349.99, while a price of $399.99 has been set in the US.

Read more: The best Canon lenses right now

Matt Golowczynski

The former editor of Digital Camera World, "Matt G" has spent the bulk of his career working in or reporting on the photographic industry. For two and a half years he worked in the trade side of the business with Jessops and Wex, serving as content marketing manager for the latter. 


Switching streams he also spent five years as a journalist, where he served as technical writer and technical editor for What Digital Camera before joining DCW, taking on assignments as a freelance writer and photographer in his own right. He currently works for SmartFrame, a specialist in image-streaming technology and protection.