It's almost over! There are just a few hours left in the Amazon Prime Big Deal Days sale, which ends at midnight tonight!
There are still great savings on everything from mirrorless cameras and DSLRs to action cams, waterproof cameras and instant cameras… and even on the camera Taylor Swift uses!
Immediately below I've highlighted what I think are the top picks of the sale, but the DCW team and I will be updating this page right until closing time – so keep your eyes peeled for last-minute discounts!
Editor's top 5 picks
1) Canon R100 + RF-S 18-45mm | Save £255| now £414.99
2) Instax Square SQ6 | Save £35 | now £89.99
3) Panasonic Lumix S5II + lens | Save £100 | now £1,499
4) Nikon Zf |Save £810| now £1,689
5) GoPro Hero 10 Black| Save £50 |now £199
Best Prime Day camera deals (alphabetical)
Canon EOS 2000D + EF-S 18-55mm|was £609|now £419
SAVE £190 at Amazon With the capability of shooting 24MP stills, this ready-to-shoot package with 18-55mm lens and two batteries is perfect for beginners.
Canon EOS R10 + 18-45mm|was £1099.99|£899.99
SAVE £300 at Amazon with this modern mirrorless camera kit that packs 24.2MP stills capabilities with UHD 4K video recording – perfect for content creatives.
Canon EOS R10 + RF-S 18-150mm|was £1,349.99|now £1,145
SAVE 204.99 at Amazon. Whether you are new to photography or looking for something perfect for travel the APS-C 24MP sensor of the Canon R10 is perfect for all offering outstanding stills up to 23fps while also being able to capture 4K video.
Canon R100 + RF-S 18-45mm | was £669.99 | now £414.99
Save £255 at Amazon Perfect for those looking to enter the world of mirrorless cameras for the first time, the R100 offers 24MP stills and 4K video, along with Bluetooth and Wi-Fi for sharing your photos instantly.
Canon EOS RP |was £899| £749
SAVE £150 at Amazon With a 26.2MP full-frame sensor, lightweight 485g body and Canon's awesome AF system, this is an incredibly capable camera. Prime members exclusive.
Canon PowerShot V10 Starter Kit (black) | was £429.99 | now £239
SAVE £190.99 at Amazon Truly pocketable (the same size as a pack of cigarettes) and ridiculously easy to use! Just hold the V10 in your hand or fold out the built-in stand, then hit the record button and start shooting in fantastic FullHD or 4K quality with image stabilization and face detection.
DJI Osmo Action 4|was £379|now £229
SAVE £150 at Amazon. Grab our most-rated action camera for a more enjoyable price with 30% off. With its video recording capabilities of up to 4K120p and its 155° FOV, this is the perfect camera for most use cases.
DJI Action 2 Power Combo|was £269|now £137.94
SAVE £131.06 at Amazon. While old in terms of models (we're now on gen 5) the Action 2 is still a capable action cam today in a unique form factor that many liked. With a 155° f/2.8 lens and the ability for 4K/120fps video, this can still produce outstanding quality - now at an even better price!
DJI Osmo Action 4|was £379|now £229
SAVE £150 at Amazon. Grab our most-rated action camera for a more enjoyable price with 30% off. With its video recording capabilities of up to 4K120p and its 155° FOV, this is the perfect camera for most use cases.
Fujifilm X-T5 | was £1,699 | now £1,549
Save £150 at Amazon The flagship of Fujifilm features a massive 40MP sensor, along with 4K 60p video recording and cool retro-styling. This is a great camera at an even better price.
GoPro HERO 10 Black|was £249|now £199
SAVE £50 at Amazon This GoPro was once the king, and that once wasn't too long ago! It has up to 5.3K video resolution and can capture the action at a stunning 240fps (8x slow when played at 30fps), plus there is a handy front screen for framing yourself when vlogging.
GoPro Hero 11 Black Kit | was £369.99 | now £249
Save £120 at Amazon A great bundle offer on the 2022 GoPro flagship that comes with two Enduro batteries and a head strap.
Instax Mini 12 | was £79.99 | now £72.65
Save £7.34 at Amazon The latest in Fujifilm's long line of Instax Mini cameras doesn't offer anything revolutionary over the Mini 11, but it does improve the lens and overall experience. The best saving currently is if you buy the camera in lilac.
Instax Square SQ6 | was £124.99 | now £89.99
SAVE £35 at Amazon The SQ6 isn't just the prettiest Instax Square camera, it's also the most feature-packed – with things like a tripod mount, self-timer and shooting modes like double exposures that were taken out of later cameras.
Kodak EKTAR H35 half frame fiilm camera| was £49.99|now £38.83
Save £11 at Amazon Take double the number of prints and capture even more special moments with this half-frame 35mm camera.
Nikon Zf | was £2,499 | now £1,689
Save £810 at Amazon Grab the latest and greatest retro-inspired camera from Nikon, which has seen huge popularity thanks to its looks and mirrorless specs.
Nikon D780 + 24-120mm | was £2,769 | now £1,853.95
Save £915.05 at Amazon If you still love DSLRs, but want something a little smaller than the pro-grade cameras, the D780 is perfect. This is a great all-around camera, with 24MP stills, 4K video, and up to 12fps continuous shooting - now at an even better price!
Nikon Z50 + Z DX 16-50mm|was £1,039|now £812.50
Save £226.50 at Amazon If you're looking to take up photography as a beginner, this Nikon Z50 kit is perfect. With 20MP stills and 4K video, this is a perfect starter camera for many.
Nikon Z6 II + Z 24-70mm kit | was £2,649 | now £1,999
Save £650 at Amazon Only just succeeded by the new Z6 III, the Nikon Z6 II offers superb all-round performance. Its 24MP full-frame sensor, 14fps shooting and 4K video make it a pro-grade camera at a fantastic price.
Olympus OM-D E-M10 Mark IV | was £699.99 | now £592
SAVE £107 at Amazon Taylor Swift's camera of choice is ultra-compact yet super capable, with a 20.3MP sensor, 4.5 stops of image stabilization, a 180° flipping selfie screen, 4K video, plus WiFi and Bluetooth to control the camera from your phone or easily upload your images to social media.
Olympus PEN E-P7 + lens (white) | was £849.99 | now £670
SAVE £179.99 at Amazon Small enough to fit a pocket, powerful enough to print for a wall. The E-P7 packs a beautiful mono shooting mode, superb stabilization, 4K video and a 180° flip screen, and comes bundled with an electronic pancake zoom lens. Oh, and it looks gorgeous!
OM System Tough TG-7|was £449|now £342
Save £107 The Tough TG-7 is waterproof, shockproof, shatterproof, freezeproof… basically able to withstand anything you throw at it, literally! Its bright f/2 lens and 12MP sensor ensure fantastic image quality, especially in dim underwater conditions. Throw in 4K 30p and FullHD 120p, a 25-100mm zoom range, RAW image capture and fantastic macro and microscope modes, this is the ultimate all-weather, travel, kid-proof camera!
Panasonic Lumix G9 |was £999|now £836.07
SAVE £162.93 Great for stills and video, the G9 is equipped with a 20.3MP Micro Four Thirds sensor that's capable of recording 4K UHD video with 6.5 stops of in-body image stabilization, which works in combination with the OIS system of the supplied 12-60mm zoom.
Panasonic Lumix S5II + 20-60mm | was £1,599 | now £1,499
Save £100 at Amazon The S5II is a phenomenal camera, especially for video, with features like 6K 30p capture and open gate recording. And with the versatile 20-60mm zoom lens, you can get shooting most subjects right away.
Sony A7C + 28-60mm f/4-5.6 | was £1,599.| now £1,363.25
Save £236 at Amazon The FE 28-60mm f/4-5.6 is the perfect companion to Sony’s compact full-frame Alpha camera. It’s super small and super light. Combined, this camera and lens combination weighs under 700g, perfect for your upcoming travels!
Sony A6400 + 16-50mm | was £999| £729
Save £270 It's one of our top choices for the best camera for vlogging and is one of the best-selling mirrorless models. It's a feature-packed snapper with support for S-log3 and S-log2, a flip-up 16:9 rear touch display, and, of course, Sony's superb autofocus tracking.
Amazon Prime: Best lens deals (alphabetical)
Canon EF 100-400mm |was £2,679.99|now £1,699
Save £980.99 at Amazon Perfect for wildlife and sports photography this lens is the perfect partner to your DSLR or mirrorless camera via an EF adapter covering a vast zoom range it's the perfect workhorse.
Canon EF 50mm f/1.8 STM | was £129.99 | now £99
Save £30.99 at Amazon A Canon lens for under £100 anyone? If you're a DSLR user who's yet to add this legendary little prime to your collection, it's about as utilitarian as you can get. Exactly what you want from a solid, no-frills 'nifty fifty'.
Canon RF 50mm f/1.8 STM | was £219.99 | now £159.99
Save £60 at Amazon You'd be hard-pressed to find another first-party mirrorless lens at this price. If you don’t have a 'nifty fifty' in your RF collection, this one’s a no-brainer. It’s small, affordable, well-built and delivers great imagery.
Canon RF 100mm f/2.8 Macro|was £1,449|now £1,110
Save £339 at Amazon Created to capture small worlds in larger-than-life form, this macro lens has a brilliant 1.4x magnification that’s able to capture extreme detail.
Nikon Z 14-24mm f/2.8|was £2,499|now £1,839
Save £660 at Amazon If you're looking for a pro-grade ultra-wide zoom from Nikon, then look no further. With its ultra-wide 14-24mm range, this is perfect for architecture or landscape photography.
Olympus M.Zuiko Digital ED 12-200mm f/3.5-6.3 | was £799.99 | now £656.22
Save £143 at Amazon A mighty 24-400mm equivalent zoom range makes this one of the most versatile lenses you can pick up for your Olympus/OM System camera. And with weather sealing and video-friendly AF tech to boot!
Sony E 70-350mm f/4.5-6.3 G OSS | was £549 | now £509
Save £40 at Amazon This supertelephoto lens gives you masses of reach making it ideal for sports and wildlife photographer. Designed for use with APS-C Sony cameras, it offers an effective focal length range of 105-525mm.
Sony E 55-210mm f/4.5-6.3 | was £209 | now £169
Save £40 at Amazon A shorter, and lighter telephoto zoom that again is designed for use on Sony APS-C mirrorless cameras. Here the effective focal length range works out at being 82-315mm.
Sony E PZ 18-105mm f/4 G OSS | was £530 | now £339
Save £191 at Amazon Need a lens to cover all bases? This APS-C Sony G lens boasts a versatile wide-angle to medium-telephoto zoom range, a constant f/4 aperture and a 6x power zoom, making it a good choice for video shooters.
Sony E 35mm f/1.8 OSS | was £389 | now £212
Save £135 at Amazon This APS-C prime delivers a full-frame equivalent focal length of 52.5mm, essentially making it a 'nifty fifty'. Pair that versatile focal length with a fast, f/1.8 aperture and you've got a little lens with big potential. Remember to apply the £42 voucher on the page to get this price!
Sony E 50mm f/1.8 OSS | was £290 | now £195
Save £95 at Amazon An equivalent 75mm focal length and a fast f/1.8 aperture puts this plucky APS-C prime firmly within portrait territory. Other standout features include Sony's optical image stabilization and rounded aperture blades for smoother bokeh.
Sony FE 24mm f/2.8 G | was £630 | now £449
Save £181 at Amazon If you're looking for a small and light full-frame, wide-angle prime for your Alpha camera, then the Sony FE 24mm f/2.8 G's smooth and silent AF and de-clickable aperture ring make it worth checking out.
Sony FE 35mm f/1.8 | was £630 | now £365.75
Save £264 at Amazon A 35mm prime is a great alternative to the 'nifty fifty' for street and everyday purposes. This fast, full-frame prime from Sony delivers good image quality and the robust build you'd expect from a first-party lens.
Sony FE 85mm f/1.8 | was £600 | now £345
Save £255 at Amazon Sony shooters can get this Sony 85mm portrait full-frame-compatible at a handy 25% off. Perfect for big bokeh effects for headshots, weddings, and more.
Sony FE 70-200mm f/4 OSS II | was £1,749 | now £1,328
Save £421 at Amazon The 70-200mm range is the workhorse of any pro photographer – and this Mark II beauty from Sony is just that. Built to tackle the most demanding conditions, this is a must-have for any professional.
Sony FE 70-200mm f/4 G OSS | was £970 | now £715
Save £265 at Amazon This older version of the 70-200mm f/4 is an incredible deal - as it not only gets a Prime Day discount, but there is a further £84 voucher you can apply on page to get this amazingly low price.
Amazon Prime: Best memory card deals
Lexar Silver 64GB SDXC card | was £11.99 | now £10.19
Save £1.80 at Amazon This is a great price for a super-fast 64GB SD card from a big brand.
SanDisk Extreme PRO 128GB SDXC card | was £26.78 | now £16.49
Save £10.29 at Amazon One of the fastest UHS-I SD cards out there, and now you can have top performance at a rock-bottom price!
SanDisk Ultra 256GB SDXC card | was £38.57 | now £19.99
Save £18.58 at Amazon We've scoured Amazon's SD card deals and found that this is the best value 256GB card from a respected brand.
SanDisk Extreme PRO 512GB SDXC card | was £104.01 | now £56.49
Save £47.52 at Amazon Here's a hefty discount on a high-performance, high-capacity SD card.
SanDisk Extreme PRO 256GB microSDXC card | was £25.48 | now £21.49
Save £3.99 at Amazon An ultra-fast 256GB microSD card from one of the most respected brands in the business.
SanDisk Extreme 512GB microSDXC card | was £42.99 | now £34.99
Save £8 at Amazon Get a whopping 512GB of storage and transfer speeds of up to 190MB/s, all for a bargain price.
ProGrade 512GB CFexpress Type B card | was £197.99 | now £148.49
Save £49.50 at Amazon Bag a bargain on one of the fastest memory cards money can buy - it boasts transfer speeds of up to 3400MB/s!
Pergear 512GB CFexpress Type A card | was £199.99 | now £159.99
Save £40 at Amazon Deals on CFexpress Type A cards are rare, but here's a cracker on a high-capacity option from Pergear
Amazon Prime: Tripod deals
Manfrotto PIXI Mini Tripod | was £28.95 | now £17.99
Save over £10 on this terrific little mini-tripod which is great for small DSLRs or mirrorless cameras but even better with a smartphone grip (sold separately) to hold your phone. Perfect for table-top photography, or as a grip for vloggers – or even as a light or microphone stand.
Manfrotto Befree Live Twist with video head | was £199.99| now £158.99
Save £41 on this affordable aluminium tripod with video head. It's an affordable but solid tripod for videographers, content creators and vloggers, with a fluid head, compact twist lock tripod legs and a 4kg maximum payload.
Manfrotto 055 Aluminium 3-section tripod
was £209.74 | now £159.75
Save £50 If you don't need a head, that this amazing deal gets you the highly-regarded Manfrotto 055 tripod.
See other Prime Day Manfrotto deals
Amazon Prime: Laptop deals
Acer Aspire 3 15.6" laptop | was £649.99 | now £449.99
Save £200 at Amazon This is the cheapest Prime laptop deal we'd recommend for image editing. A fast Ryzen 7 CPU, 16GB RAM and a Full HD IPS screen make this laptop incredible value at the price.
HP Victus 16" gaming laptop | was £949.99 | now £669.99
Save £280 at Amazon Fancy a well-priced video-editing laptop? With its dedicated GeForce RTX 3050 graphics and an 8-core CPU, this laptop is ideal for video rendering and gaming alike. It's a steal for the performance on offer.
Acer Sift Go 14" OLED laptop | was £899.99 | now £749.99
Save £150 at Amazon OLED screens offer the very best image quality available. This laptop's high 2.8k resolution and 100% coverage of the demanding DCI-P3 color space are incredible, while super-fast USB4 connectivity and AI compatibility further justify the excellent price.
Acer Nitro V 16" gaming laptop | was £1,199.99 | now £899.99
Save £300 at Amazon This high-spec laptop should cost well over £1000. But now for £900 you get RTX 4060 dedicated graphics for rapid video rendering, an 8-core CPU, 16GB and a 1TB SSD, plus a high refresh rate 1920x1200 display.
Acer Predator Helios 18" gaming laptop | was £1,845.81 | now £1,499.99
Save £345.82 at Amazon Need a laptop for really intensive image or video editing? This beast packs a 20-core CPU, ultra-fast GeForce RTX 4070 graphics to accelerate rendering speeds, and an awesome 18" display with 100% DCI-P3 color coverage for comfortable, color-accurate editing.
Amazon Prime: Best monitor deals
LG 27" 1440p monitor | was £279.99 | now £149.99
Save £130 at Amazon This is the best value 27" monitor Prime deal we've found. Cheaper options are out there, but they're only Full HD res. This 2560x1440 panel is sharper, plus it's got 99% sRGB coverage and HDR10 support.
Samsung 32" 4K monitor | was £339.99 | now £189.05
Save £150.94 at Amazon 32-inch, 4K monitors don't come much cheaper than this! Sure, it's not going to be the last work in colour accuracy, but at this price you can't have everything.
LG 34" OLED curved monitor | was £1299.99 | now £799.99
Save £500 at Amazon OLED monitors offer the very best image quality specs money can buy. This 34-inch curved ultrawide screen boasts 98.5% coverage of the demanding DCI-P3 colour space, along with awesome contrast and brightness.
Amazon Prime: Best storage deals
Crucial X10 Pro 1TB portable SSD | was £129.99 | now £87.99
Save £42 at Amazon Here's a terabyte of super-fast portable storage. Up to 2,100MB/s transfer speeds, and it's even water- and shock-resistant - bargain!
Crucial X10 Pro 2TB portable SSD | was £239.99 | now £135.99
Save £104 at Amazon The 2TB version of the X10 Pro portable SSD is even better value per gigabyte of storage than the 1TB offering.
Crucial X9 4TB portable SSD | was £249.99 | now £168.99
Save £81 at Amazon Crucial's X9 portable SSD is slower than the X10 Pro (above), but it's still plenty fast enough. It also only costs 40% more than the 2TB X10 Pro, yet you get 2x the storage.
Top retailers
Top UK retailers:
Amazon: We expect big savings on camera, lenses, memory cards and more Apple: Get upto £645 off your new iPhone when you trade in your handset
Canon UK: Buy direct from the source and tap into the Savings
Jessops: Deals from the iconic camera store
John Lewis: The latest deals on electrical equipment
Park Cameras: Amazing Cashback savings on cameras & lenses
Wex Photo Video: Great deals on Canon, Rotolight, Elinchrom & more
Mixbook: 50% off 12x12in photo books
When is the Amazon Prime Big Deal Days Sale?
Amazon Prime Big Deal Days sale returns for its second year, running from October 08-09 2024, and is taking place in the following countries:
USA, UK, Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, and Sweden.
How to access Amazon Prime Big Deal Days Sale
Unlike Amazon Prime Day, which usually has a few deals available for non-members to shop, Big Deal Days will be a Prime-member exclusive sale. So if you want to take advantage of these pre-Black Friday deals you must be logged into or set up an Amazon Prime account in order to see and shop all the deals (but you can get a 30-day free trial to ensure you get these offers).
Amazon Prime Student | 6-month free trial
An Amazon Prime Student membership is vital if you want to take full advantage of Prime Day – but you also get a 6-month free trial to get around paying any extra fees during this shopping event, and even to the run-up to Black Friday. And if you want to keep your subscription you save 50% on your membership, too!
How to find the best camera deals during Amazon Big Day Sale
If you're shopping for a new kit – whether it's your first camera, a gift for someone or an upgrade – it helps to keep a few things in mind when shopping during Prime Day.
1. Sign up for a trial Amazon Prime subscription
This should give you full access to the sale, including Prime-exclusive offers. You can cancel at any time during the trial period.
2. Figure out what you want to buy beforehand
Shopping any major sale can be overwhelming. So knowing exactly what you're after can save you both time and money. Take the time to do some research on price histories of the items you would like to buy. While camera prices don't necessarily fluctuate too much, it's still good to know whether a deal is worth your hard-earned money – after all, we don't upgrade our cameras as often as we do our phones, so the investment is best made with some thought.
3. Be flexible on what you want
Sometimes the specific model you want may not be discounted, but if you aren't faithful to a specific brand, you might get a better offer on a camera from a different brand – one with similar specs. This is easier with APS-C models more than full frames, but if you're open to the idea of a different model, it might make bargain hunting a little more economical. We also admit that this is easier for people looking for their first camera and not already tied down with a specific system. You could also look into third-party lenses for your camera bodies instead of opting for the one made by the brand.
4. Create a wish list
Once you've narrowed down what you're after, you can save them in a wish list on Amazon. This will also show you price fluctuations (if any) in the lead up to the sale and makes it really super quick and easy to then move the item to your shopping cart directly from there.
5. Check back through the event
We've noticed in the past that Amazon's prices change through the duration of the sale. Sometimes a piece of camera gear will be cheaper on day two of the sale. So while it might be worthwhile picking something up as soon as the offer has gone live on the shopping site (particularly if stock is limited), it could pay to wait too. If stock hasn't run out, then you could save yourself a few more dollars.
6. Stick with us
Not to toot our own horn, but if you're willing to get some help, we'll be on hand to scour Amazon for the best deals on photography gear. We won't list them all, but we will hand-pick what might be the best options across the different categories of gear. This could make it quick and easy for you to find a specific deal rather than spend hours going through the shopping site to find a particular option.
Canon EOS 2000D + EF-S 18-55mm|was £609|now £409
SAVE £200 at Amazon. With the capability of shooting 24MP stills this ready to shoot package with 18-55mm lens and two batteries is a steal at this price - perfect for beginners too!
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