Insta360 Link review

A 4K webcam on an AI-powered, motorised gimbal

Insta360 Link
(Image: © Alistair Charlton)

Digital Camera World Verdict

The Link is Insta360’s first webcam. It uses a motorised, three-axis gimbal to stabilise, but also to track and follow you using artificial intelligence. There’s a large, half-inch imaging sensor for 4K video with HDR, plus hand gestures to make controlling the camera easy and intuitive.


  • +

    Superb 4K video quality

  • +

    AI subject tracking works very well

  • +

    Great software


  • -

    Very expensive

  • -

    More features than many will need

  • -

    Runs rather hot

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You will know Insta360 best as a company that makes GoPro-style action cameras with 360-degree shooting capabilities. It’s somewhat of a surprise then, for the company to branch out into webcams – and even more of a surprise to see that its first effort, the Link, employs a drone-style motorized gimbal.

At first you, may question why a webcam, generally not moved while in use, needs stabilization. But then you realize how the gimbal can provide super-smooth panning and tilting which, when combined with a 4K resolution and 4x digital zoom, makes for excellent subject tracking.

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Alistair Charlton

Alistair has been a journalist since 2011 and used to be Deputy Technology Editor at IBTimes  in London. His specialist tech subjects include smart home gadgets, phones, wearables, tablets and dashcams. He is the host of  The AutoChat Podcast.