You can control Rotolight's SmartSoft Box electronically... how does that work?

The SmartSoft Box will give users the option to adjust diffusion, focus and spread – all electronically (Image credit: Rotolight)

What does a "smart" softbox do that a normal one doesn't? Well Rotolight has just unveiled its world-first electronic softbox, called the SmartSoft Box, and it will enable photographers and filmmakers to control the amount of diffusion and adjust the focus with the touch of a button. 

Being able to change the light source without having to buy extra accessories means that photographers could potentially save a fortune on kit, not to mention time changing between different gels and modifiers.

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.