What I want is more dynamic range in my photos. That's all. How hard can it be?

Sony A7R IV lens mount and sensor
Dynamic range has gone nowhere for 10 years or more. Come on, camera makers, or what are we paying you for? (Image credit: Sony)

It's true that AI AF can now recognize and track our subjects probably even before we've decided what we want them to be, and stacked sensors and high-speed processors allow massive burst speeds and ultra-fast electronic shutters. But the basics: resolution, ISO performance and dynamic range, don't seem to have moved on for years.

I would make a terrible camera salesperson. I would tell customers that the camera they've got is actually quite good, or that the new model they're considering does what the old one does but for a lot more money.

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at fotovolo.com but also writes about photo-editing applications and techniques at lifeafterphotoshop.com