"The Olympus brand will be maintained for the time being" says JIP

"The Olympus brand will be maintained for the time being" says JIP
(Image credit: Olympus / JIP)

Despite its sale to an investment firm, the Olympus brand "will be maintained for the time being" and there are no plans to outsource manufacturing or pull out of any markets. However, key R&D staff may not be transferred over, and the company may move into consumer products like surveillance cameras.

Those are the key takeaways from an interview with Shinichi Inagaki, managing director of Japan Industrial Products (JIP) – the firm that is purchasing Olympus' imaging division. 

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.