"The Olympus brand will be maintained for the time being" says JIP

"The Olympus brand will be maintained for the time being" says JIP
(Image credit: Olympus / JIP)

Despite its sale to an investment firm, the Olympus brand "will be maintained for the time being" and there are no plans to outsource manufacturing or pull out of any markets. However, key R&D staff may not be transferred over, and the company may move into consumer products like surveillance cameras.

Those are the key takeaways from an interview with Shinichi Inagaki, managing director of Japan Industrial Products (JIP) – the firm that is purchasing Olympus' imaging division. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.