Sony's CES 2024 presentation puts creatives first – offers new XR glasses – and shows off driving a real Sony car with a PlayStation controllers!

CES 2024
(Image credit: Future)

At Sony's press conference, the company had a lot to talk about, and creatives were clearly important to the company, though with Sony-owned Colmbia Pictures celebrating its 100th anniversary, the film studio's birthday was top of the agenda. 

Photographers and videographers will have been pleased to see the "world's fastest full-frame camera," the Sony A9iii (which you can preorder now) making plenty of appearances in the presentation, but in general the more interesting tools for creatives on display are connectivity tools for remote musical performance.

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Dan M Lee
Pro Travel and Adventure Photographer, Educator and Author

Dan M Lee is a professional travel and adventure photographer who has shared his knowledge with hundreds of individuals through his in-person wilderness photography training and thousands more through his writing. That includes a book, Creating Photography: The Professional Edge but the way to get involved is to join him on an expedition via

Dan has a broad range of photographic interests – and tech enthusiasm – which he can trace back to his first job, while still at school, in a photography shop in England. He has since been lured across the Atlantic to New York City where he undertakes commissions for numerous publishers.

His extensive traveling means he can be out of his home for more than half the year, which has also seen him develop an interest in smart security systems.

He is also a regular on the Not The Gear and The Grumpy Photographer podcasts.