Should you be shooting film in 2022?

canon film camera
(Image credit: Image by Juraj Varga from Pixabay)

Whilst it's widely thought that Millennials and Gen Z's spend a lot of time on their smartphone – using it for everything from a monthly food shop to opening a bank account – they're often found reaching for a more expensive film camera when it comes to photography.

While today's best camera phones are incredibly powerful, sales of film cameras look to be on the rise. In 2019, the universal instant film camera market was valued at approximately 1 billion dollars and sources suggest that it's expected to grow a further 2.5% by 2026 (DataIntelo). But with most specialist film cameras and even instant cameras increasing in price, why aren't more sticking to digital?

Mia Foster
Mia Foster

Mia Foster, Head of Cameras at antiques buyer and specialist Vintage Cash Cow, has had a passion for photography for as long as she can remember and now uses her specialist knowledge to delve deeper into the cameras that come through her door. Mia joined Vintage Cash Cow in 2019 as a vintage product photographer and camera specialist, and quickly worked her way up to head of the camera Department in 2020. With a degree in photography from Leeds Arts University, Mia is camera obsessed.

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Lauren Scott
Freelance contributor/former Managing Editor

Lauren is a writer, reviewer, and photographer with ten years of experience in the camera industry. She's the former Managing Editor of Digital Camera World, and previously served as Editor of Digital Photographer magazine, Technique editor for PhotoPlus: The Canon Magazine, and Deputy Editor of our sister publication, Digital Camera Magazine. An experienced journalist and freelance photographer, Lauren also has bylines at Tech Radar,, Canon Europe, PCGamesN, T3, Stuff, and British Airways' in-flight magazine (among others). When she's not testing gear for DCW, she's probably in the kitchen testing yet another new curry recipe or walking in the Cotswolds with her Flat-coated Retriever.