Porsche designs a camera phone that looks like a car... if you squint... a lot

Fisher Price 'Chatter' toy phone on a vector road background
(Image credit: Future, Fisher Price, www.vecteezy.com)

Picture the scene: you're in the market for a new camera phone, and you've got a stack of cash way too thick to fit in the pockets of your Balenciaga jeans. Obviously the current iPhone, Pixel, or Galaxy S phone is out of the question - far, far too common. A high-end foldable phone would be more befitting of your status, but even these are starting to fall into the hands of the proletariat. No, you need something even more exclusive. Enter the new PORSCHE DESIGN HONOR Magic V2 RSR. A foldable phone, which to quote Honor directly, "provides a sportscar experience in the user’s palm".

Read more: the best camera phones right now

(Image credit: Honor)

Yes, what we have here is a cross between a phone and a Porsche car, or at least that's what the press release wants you to think. No, really, it does: "The PORSCHE DESIGN HONOR Magic V2 RSR features a bold design inspired by motorsports. The flyline of the backside of the industry-leading foldable smartphone is intricately reminiscent of the hood of a Porsche 911. The PORSCHE DESIGN HONOR Magic V2 RSR comes in the Porsche car color Agate Grey." And to complete the illusion, the default ringtone is the sound of a revving flat 6 engine, as found in the current Porsche 911 GT3 RS.

OK, so I made that last bit up, but wouldn't it be great if it was true?

(Image credit: Honor)

A collaboration between a Porsche and a phone manufacturer isn't actually as implausible as it sounds. Porsche Design is a product design studio, and a separate subsidiary of Porsche SE, the sports car manufacturer. Porsche Design develops products such as Porsche-branded watches, clothing, and even e-bikes. It also designs products in collaboration with other manufacturers, like Porsche Design monitors in conjunction with AOC, and Porsche-themed gaming chairs based on Recaro racing seats.

Spot the difference: the PORSCHE DESIGN HONOR Magic V2 RSR on the left, and on the right is the functionally identical HONOR Magic V2 (Image credit: Honor)

So what do you get with a Porsche Design phone? Spoiler alert: not a sports car. The PORSCHE DESIGN HONOR Magic V2 RSR is actually just a top-spec (1TB) Honor Magic V2 phone, just with a new back panel which apparently looks like the hood of a Porsche 911. I'm actually a painfully boring car nerd, and am therefore quite familiar with the styling of the Porsche 911. But I just can't convince my uncooperative brain that this phone looks like a car. I'd imagine most of Honor's marketing department may have also struggled to see this 'phone=car' connection, which is why they deserve huge respect for doggedly thinking so far outside the box for their car-themed metaphors.

The fusion of phone and car, as depicted by Honor's promotional video for the PORSCHE DESIGN HONOR Magic V2 RSR (Image credit: Honor)

Such marketing vision doesn't come cheap, however. This may in part explain why the PORSCHE DESIGN HONOR Magic V2 RSR will launch in China (there's no word yet of an international release) with a price of RMB 15,999 (around USD $2,250). That's one hell of a premium over the otherwise identical Honor Magic V2, which at launch in July 2023 cost RMB 8,999 (USD $1,266). But then we're told this a pocket-sized sports car, so by that measure it's a bargain. Right?

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Ben Andrews

Ben is the Imaging Labs manager, responsible for all the testing on Digital Camera World and across the entire photography portfolio at Future. Whether he's in the lab testing the sharpness of new lenses, the resolution of the latest image sensors, the zoom range of monster bridge cameras or even the latest camera phones, Ben is our go-to guy for technical insight. He's also the team's man-at-arms when it comes to camera bags, filters, memory cards, and all manner of camera accessories – his lab is a bit like the Batcave of photography! With years of experience trialling and testing kit, he's a human encyclopedia of benchmarks when it comes to recommending the best buys.