Nikon unveils a new weapon in the war against fake news

Nikon Z9 with Nikon Z 100-400mm f/4.5-5.6 VR S lens
(Image credit: Digital Camera World)

In late 2023 we saw Leica introduce its Content Credentials with the new Leica M11-P – the first manufacturer to market an authentication workflow designed to authorize images taken by its photographers, and to clear the confusion with the rise of AI content appearing in our news feeds.

Now Nikon is also tackling the rise of AI head-on by teaming up with the international press agency, Agence France-Presse (AFP). In an official statement from Nikon Tokyo:

"Nikon Corporation will collaborate with Agence France-Pressw, a news agency based in Paris, France, to commence practical verification of an image provenance function that Nikon has been developing in the field of journalism."

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Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing.  He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.