What are Content Credentials and can they save photography?

Content Credentials
(Image credit: Content Credentials)

Photography has always been about capturing the moment in front of you and sharing it with the world, or capturing a moment in time for historic significance. But since the rise of artificial intelligence, knowing where an image was taken, if it really was taken, and if it's a total fake has become an increasingly noteworthy subject.

Content Credentials were developed by the Coalition for Content Provenance and Authenticity (C2PA) – which is a cross-industry organization co-founded by Adobe. It is here to change the playing field and help photographers "certify" their work for genuine authenticity – either from the moment they press the shutter button on their new Leica M11-P, or as soon as it hits the news desk with a few clicks in either Lightroom or Photoshop.

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Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing.  He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.