Mark our words: Canon's new camera is gonna sell like crazy

Canon EOS R100 camera on table with striped background
(Image credit: James Artaius)

From its spec sheet, the new Canon EOS R100 may not seem like it's going to be a blockbuster camera. Make no mistake, though: it's going to do gangbusters business.

The Canon EOS R100 is the manufacturer's latest entry-level camera, and is the most affordable body in the EOS R lineup – selling at under US$600 with kit zoom - making it an ideal camera for beginners, photography students, and anyone looking to upgrade from shooting on a phone.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.