Mark our words: Canon's new camera is gonna sell like crazy

Canon EOS R100 camera on table with striped background
(Image credit: James Artaius)

From its spec sheet, the new Canon EOS R100 may not seem like it's going to be a blockbuster camera. Make no mistake, though: it's going to do gangbusters business.

The Canon EOS R100 is the manufacturer's latest entry-level camera, and is the most affordable body in the EOS R lineup – selling at under US$600 with kit zoom - making it an ideal camera for beginners, photography students, and anyone looking to upgrade from shooting on a phone.

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.