Lomography makes heroic bid to save analog photography by slashing roll film prices

Lomography film
(Image credit: Lomography)

Analog photographers have had it tough the last few years with rising film costs, but there is a silver lining for those who shoot 120 film. In a bid to support film photographers and ensure that the magical format doesn’t fade away, Lomography has announced a price drop on all its 120 films – meaning medium format photographers can spend more time creating and less time worrying about the cost. 

The people at Lomography believe that film should be for everyone, not just those who have pockets deep enough to keep up with the rising costs. They've branded 120 film as an endangered species, which is hardly surprising considering a 5-pack of Kodak Porta 400 120 film will set you back around $85 / £75 / AU$140. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.