Laowa 25-100mm T2.9 zoom is the all-in-one cine lens for filmmakers

Laowa OOOM 25-100mm T2.9 Cine lens
(Image credit: Laowa)

Innovative lens manufacturer Venus Optics has introduced the first zoom into its growing range of cine lenses. With a 4x zoom range, the 25-100mm T2.9 OOOM lens creates a set of focal lengths that provide an all-in-one solution for serious filmmakers – not least because a compatible anamorphic converter and 1.4x extender are promised for the lens later this year..

Having been shown at trade fairs for over the last two years, pricing and availability for the lens have now been announced – and at $5,000 it is priced to attract attention. It is now available for pre-order in Arri PL, Sony E or Canon EF mounts.

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Chris George

Chris George has worked on Digital Camera World since its launch in 2017. He has been writing about photography, mobile phones, video making and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography. 

His first serious camera was the iconic Olympus OM10, with which he won the title of Young Photographer of the Year - long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7, and his iPhone 15 Pro Max.

He has written about technology for countless publications and websites including The Sunday Times Magazine, The Daily Telegraph, Dorling Kindersley, What Cellphone, T3 and Techradar.