Is Apple so embarrassed by its prices that it won't get us all together this month?

Apple Macbook Air M3
(Image credit: Apple)

After weeks of speculation about new iPads, MacBooks, and other Apple gear, the tech community is suddenly reacting to the news there might not be an Apple event at which these rumors can crystallize. Yesterday's announcement of new M3 versions of the 13-inch and 15-inch MacBook Air seems to suggest that – instead of assembling a pack of products to release at a choreographed event, Apple will instead be updating current models as-and-when.

The new MacBook Air not only gains a M3 processor, which boosts power up to 60% over the original M1 versions and add a more powerful Neural Engine, but Wi-Fi 6E and improved external display support. The starting price is $1,099 / £999 and the device is available from March 8th.

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Adam Juniper
Managing Editor

With over 20 years of expertise as a tech journalist, Adam brings a wealth of knowledge across a vast number of product categories, including timelapse cameras, home security cameras, NVR cameras, photography books, webcams, 3D printers and 3D scanners, borescopes, radar detectors… and, above all, drones. 

Adam is our resident expert on all aspects of camera drones and drone photography, from buying guides on the best choices for aerial photographers of all ability levels to the latest rules and regulations on piloting drones. 

He is the author of a number of books including The Complete Guide to Drones, The Smart Smart Home Handbook, 101 Tips for DSLR Video and The Drone Pilot's Handbook