Instax challenges Polaroid with square instant photo printer

leaked images of Instax Link Square
(Image credit: Fujifilm Instax / Fujifilm rumors)

The missing link in the Instax Link lineup is coming (maybe)! New rumors suggest that Fujifilm is about to launch a square version, called – you guessed it – the Instax Link Square – which will sit alongside the Instax Link Wide and the Instax Mini Link 2 in its range of portable printers.

We spotted the rumor on Fuji Rumors, who say that images of the Fujifilm Instax Square Link were leaked by another source, Nokishita. If this is going the latest Instax printer, of course, we can expect it to produce square prints, a boon for the Instagram crowd and those of us who have gotten used to seeing 1:1 images on our smartphones. This tallies with the leaked images from Fuji Rumors below.

Leaked images of Instax Link Square

(Image credit: Fujifilm Instax / Fujifilm rumors)

Leaked images of Instax Link Square

(Image credit: Fujifilm Instax / Fujifilm rumors)

The best portable printers like those from Instax allow you to make and share quality prints from your smartphone and add fun touches to your images. They're perfect for weddings, parties, and any group events (and they make you look retro when you stick 'em on your fridge). 

We enjoyed using the Instax Mini Link 2 and Instax Link Wide, both brilliant portable smartphone printers that are a lot of fun, and it's likely that a new Instax Link Square would be pitched at a similar price. The main competitor on the market right now is the Polaroid Lab Instant Printer, which turns the photos on a smartphone into the original Polaroid square format film.

And of course, there's Fujifilm's Instax Share SP-3 – which already delivers square images rather than rectangle-shaped ones – but has a very different design. It's possible that if the Instax Link Square is released, Fujifilm could decide to discontinue the Share SP-3 as it did with the SP-1 and Instax Share SP-2.

Unfortunately, that's all we know about the specs so far, but we'll keep our eyes open for a new Instax printer release, they're always a lot of fun to test!

You might also like the best iPhone printers and the best Instax photo albums as well as the best instant cameras.

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Lauren Scott
Freelance contributor/former Managing Editor

Lauren is a writer, reviewer, and photographer with ten years of experience in the camera industry. She's the former Managing Editor of Digital Camera World, and previously served as Editor of Digital Photographer magazine, Technique editor for PhotoPlus: The Canon Magazine, and Deputy Editor of our sister publication, Digital Camera Magazine. An experienced journalist and freelance photographer, Lauren also has bylines at Tech Radar,, Canon Europe, PCGamesN, T3, Stuff, and British Airways' in-flight magazine (among others). When she's not testing gear for DCW, she's probably in the kitchen testing yet another new curry recipe or walking in the Cotswolds with her Flat-coated Retriever.