Instax challenges Polaroid with square instant photo printer

leaked images of Instax Link Square
(Image credit: Fujifilm Instax / Fujifilm rumors)

The missing link in the Instax Link lineup is coming (maybe)! New rumors suggest that Fujifilm is about to launch a square version, called – you guessed it – the Instax Link Square – which will sit alongside the Instax Link Wide and the Instax Mini Link 2 in its range of portable printers.

We spotted the rumor on Fuji Rumors, who say that images of the Fujifilm Instax Square Link were leaked by another source, Nokishita. If this is going the latest Instax printer, of course, we can expect it to produce square prints, a boon for the Instagram crowd and those of us who have gotten used to seeing 1:1 images on our smartphones. This tallies with the leaked images from Fuji Rumors below.

Leaked images of Instax Link Square

(Image credit: Fujifilm Instax / Fujifilm rumors)

Leaked images of Instax Link Square

(Image credit: Fujifilm Instax / Fujifilm rumors)

The best portable printers like those from Instax allow you to make and share quality prints from your smartphone and add fun touches to your images. They're perfect for weddings, parties, and any group events (and they make you look retro when you stick 'em on your fridge). 

We enjoyed using the Instax Mini Link 2 and Instax Link Wide, both brilliant portable smartphone printers that are a lot of fun, and it's likely that a new Instax Link Square would be pitched at a similar price. The main competitor on the market right now is the Polaroid Lab Instant Printer, which turns the photos on a smartphone into the original Polaroid square format film.

And of course, there's Fujifilm's Instax Share SP-3 – which already delivers square images rather than rectangle-shaped ones – but has a very different design. It's possible that if the Instax Link Square is released, Fujifilm could decide to discontinue the Share SP-3 as it did with the SP-1 and Instax Share SP-2.

Unfortunately, that's all we know about the specs so far, but we'll keep our eyes open for a new Instax printer release, they're always a lot of fun to test!

You might also like the best iPhone printers and the best Instax photo albums as well as the best instant cameras.

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Lauren Scott
Managing Editor

Lauren is the Managing Editor of Digital Camera World, having previously served as Editor of Digital Photographer magazine, a practical-focused publication that inspires hobbyists and seasoned pros alike to take truly phenomenal shots and get the best results from their kit. 

An experienced photography journalist who has been covering the industry for over eight years, she has also served as technique editor for both PhotoPlus: The Canon MagazinePhotoPlus: The Canon Magazine and DCW's sister publication, Digital Camera Magazine

In addition to techniques and tutorials that enable you to achieve great results from your cameras, lenses, tripods and other photography equipment, Lauren can regularly be found interviewing some of the biggest names in the industry, sharing tips and guides on subjects like landscape and wildlife photography, and raising awareness for subjects such as mental health and women in photography.