Fujifilm increases prices by as much as 25%

(Image credit: Peter Fenech)

UPDATE: At the end of last month we announced that Fujifilm would be increasing its prices due to the cost of raw materials and transportation prices soaring. The price increases came into play on 01 April despite Fujifilm working hard to try to absorb the extra costs. 

While some products were expected to soar by a whopping 164%, we can now confirm that Fujifilm North America Corporation increased prices by approximately 25%, and plans to carry on evaluating the price of equipment on a case-by-case basis. Retailers in the Japanese market are likely to see a much higher price increase ranging from 20-60% for film and photographic paper and chemicals will increase by 10-20%

The price increases haven't come as a shock and if anything, they aren't as high as we were expecting, so that's something. 


ORIGINAL STORY (31 Mar 2022): Just when you thought life couldn’t get any more expensive, it looks like Fujifilm will also be increasing its prices as of 01 April. Several leading camera brands have made similar announcements recently including Canon and Nikon so its no surprise Fujifilm would follow suit. 

For now, it looks like the best Fujifilm cameras and the best Fujifilm lenses won’t be affected. However, paper, film, Instax cameras and photo processing chemicals will see a price increase during the course of 2022. That's good news if you’re looking to buy a Fujifilm X-T4 or even the Fujifilm GFX 100S any time soon, but not such great news if you shoot film and develop your own photos. 

This is the best 35mm film, roll film and slide film

The film that is likely to be affected by these price increases includes the popular Fuji Color Superior 400, Fujicolor 100, Pro400H, Pro160NS, Velvia 50, Provia 100F, Velvia 100F, Velvia 100 and Neopan 100 Acros II – all of which are available as film simulations on the best Fujifilm cameras

According to a tweet from Printkoubou0209, price increases will range from 20-164% depending on the product. A picture was also supplied showing when we can expect to see these price changes:

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If the information is correct, photo film and minilab consumable parts will increase by 20-60% and 15-164% respectively. A month later on 01 May, color photographic paper and color processing chemical prices will increase by 10-20%, and on 20 May  it’s expected that inkjet printing paper and the Instax Mini 11 will go up by a respective 12-22% and 15%.

“We would like to thank you for your continued support," reads the statement from Fujifilm (machine translated). "We have endeavored to absorb costs… however, due to the soaring prices of raw materials in Corona and the rise in transportation costs, it has become difficult for companies to absorb them. Therefore, we would like to inform you that we will implement price revisions as follows. We sincerely apologize for the inconvenience, but thank you for your patience." 

This is the second time in just over a year Fujifilm has had to put its prices up. In 2021, the price of the popular Fujicolor C200 went up by 40% in the UK, going from £3.15 (approximately $4.14 / AU$5.53) per roll to £4.55 ($5.98 / AU$7.99) per roll according to Kosmofoto. Sadly, this trend doesn't look like it's going to change any time soon…

Read more:

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.