Fujifilm publishes financial report as camera market continues to decline

Fujifilm publishes financial report as camera market continues to decline
(Image credit: Fuji Rumors)

Fujifilm recently published their report for the third quarter of the 2020 fiscal year (October to December 2019), and it appears as if the camera market is still very much in decline. Overall, it appears as if Fujifilm's mirrorless products are struggling in an increasingly competitive market and their overall revenue and operating incomings have decreased.

Interestingly, Fujifilm's instax products are also slowing down. Ever since Fujifilm relaunched the instax line with the instax mini 8, their line of instant cameras have enjoyed a renaissance at the hands of young users. Sold in trendy shops such as Urban Outfitters, instax cameras once seemed like an unstoppable analog behemoth.

• Read more: Best Fujifilm camera

However, it seems that Fujifilm's instax products are struggling to continue to ride this wave of popularity, as sales are sluggish compared with previous years. This could be due to a variety of reasons, but we wonder whether the simple brilliance of the instax cameras are their very downfall. If you enjoy the analog nature of the instax mini, there's really very little reason to change model outside of wanting a change of color. 

However, as reported by Fuji Rumors, Fujifilm's report states, "We are aiming to expand sales mainly with attractive new products such as instax mini LiPlay and instax mini Link, a printer for smartphones." 

The instax mini LiPlay is a digital upgrade to the classic instax mini cameras, including a digital screen and the ability to convert sounds into QR codes and replay them at a later date. We'll be interested to see whether this step towards digital will be able to capture consumers' imagination in the same way as the original instax cameras. 

However, it's certainly not all doom and gloom for Fujifilm's imaging division. The Fujifilm GFX100 and Fujifilm X-Pro3 are both enjoying 'solid sales' according to the report, which also added that: "We are aiming to expand sales of new product such as Fujifilm X-T200, [which is] to be launched this month."

Read more

Best instant cameras in 2020 – from best instax to best Polaroid cameras
Best Fujifilm lenses in 2020: the best lenses for X-mount cameras
Best digital instant cameras: hybrid cameras and instant printers

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.