I want a new Fujifilm Instax Wide 300! Come on, where's the next camera?

Instax Wide 300
(Image credit: Fujifilm)

The Fujifilm Instax Wide 300 is one of my very favorite cameras. Sure it's a big ol' tank of a thing, and a pain to lug around, but it's utterly unique and an absolute joy to use… so why hasn't Fujifilm updated it? 

I'm an absolute slut for instant cameras. I own the gimmicky Instax Mini Hello Kitty, for heaven's sake. But the Fujifilm Instax Wide 300 isn't just a gimmick; in fact, I would put it in the same category with the Olympus PEN-F, Hasselblad X2D and Fujifilm X-Pro3 as cameras that are just plain fun to take photographs with. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.