Canon is team AI, as it encourages photographers to embrace the technology

Canon EOS R7
(Image credit: Canon)

Canon is encouraging photographers to embrace AI with open arms, as it will enable them to spend more time on the creative aspect and less time editing, retouching and even shooting. AI is transforming the photography landscape like never before, with powerful software advancements and in-camera features that aid the image-taking process, so to be in fear of it is to be left behind. 

Just a few years ago, professional photographers were spending more time on post-production editing than the actual photoshoot itself – myself included. After a shoot, I would spend hours in front of a computer screen meticulously perfecting every aspect of an image, from removing objects to painting in highlights and shadows, smoothing skin to perfecting the colors. Now a lot of these time-consuming processes can be achieved with a click of a button, thanks to AI. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.