And the award for the most disappointing new camera of 2022 goes to...

Ricoh WG-80
(Image credit: Future,

Well that's 20 minutes of my life I won't get back. After spending that long scrutinising the specifications of Ricoh's new WG-80 waterproof camera, eager to discover how it improves upon the the previous WG-70 (launched in Feb 2020) I can spot only one new 'feature' for the WG-80.

New sensor? More zoom? Increased toughness? Woah there, dial back the expectations, dear reader. No: the WG-80 renders its predecessor totally obsolete thanks to.... its six macro ring light LEDs being twice as bright as before. Oh, and the exterior styling is a little more subtle this time around. And that's it - the WG-80 shares all the same tech specs and features with the WG-70.

The Ricoh WG-80... (Image credit: Ricoh)

... and the WG-70. Spot the difference. (Image credit: Ricoh Imaging)

The Ricoh WG-60 - seem familiar? (Image credit: Ricoh)

If you're unfamiliar with that camera, you could just read our original news report on the WG-70 and you'd also be right up to speed on the new WG-80. But since my editor is paying me to write content not simply paste a web URL, we'd better super-size the déjà vu and rehash those specs and features all over again:

(Image credit: Ricoh)

Back in 2020 we lamented the WG-70's lack of 4K video recording, so naturally the WG-80 sticks to good ol' 1080p (at just 30fps) - after all, if it aint broke, why improve it? Also carried over from the WG-70 is the 16MP backlit CMOS sensor, 28-140mm-equivalent internally zoomed lens with its f/3.5-5.5 variable max aperture. 

The old 230k-dot 2.7-inch read LCD display also remains, which would have been small and low-resolution back when Obama was still in the Oval Office, but it's inexcusably outdated now.

Thankfully there's one area where the WG-80 can still cut it against more modern competition: toughness. Being waterproof down to 14m/46 feet, shockproof to drops of 1.6m/5.25 feet, crushproof to 100kg/220 lbs, and freezeproof to -10°C/14°F, it'll survive much more than just the written abuse I'm inflicting on it.

The new Ricoh WG-80 (Image credit: Ricoh)

But of course every good story needs a decent plot twist: the WG-80 isn't the first time Ricoh has 'phoned it in' with a new waterproof camera. That's because, shock, horror, the old WG-70 was itself fundamentally the same as its predecessor, the WG-60!

Still, there's always hope - maybe the WG-90 will turn out to be a game-changing innovative revelation? Please, Ricoh, don't make me stoop to this level of sarcasm and thinly-veiled contempt again in two years time :\

The Ricoh WG-80 will be available mid June, with a recommended retail price of $329.95. Until then, the WG-70 is still available - check out the best deals below.

Read more:

The best waterproof cameras
The best action cameras
The best underwater housings for cameras and phones
The best rain covers for cameras
The best point and shoot cameras
Best travel camera

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Ben Andrews

Ben is the Imaging Labs manager, responsible for all the testing on Digital Camera World and across the entire photography portfolio at Future. Whether he's in the lab testing the sharpness of new lenses, the resolution of the latest image sensors, the zoom range of monster bridge cameras or even the latest camera phones, Ben is our go-to guy for technical insight. He's also the team's man-at-arms when it comes to camera bags, filters, memory cards, and all manner of camera accessories – his lab is a bit like the Batcave of photography! With years of experience trialling and testing kit, he's a human encyclopedia of benchmarks when it comes to recommending the best buys.