How AI became a mainstream part of photography in 2023

If 2022 was the year that AI image generation began to transform photography, 2023 was the year it became mainstream. With the software giant Adobe and even stock photo suppliers like Getty and Shutterstock launching text-to-image tools, generative AI has become inescapable in many forms of visual art, and it’s increasingly finding a place in photographers' workflows.

Things have developed fast in the past 12 months, with AI image generators producing better results and the number of tools multiplying. But we’ve also seen the fight back begin, with glimpses of tools that could help photographers protect their work from being used to train AI models. As we approach the end of the year, we round up some of the biggest moments in the development of generative AI in photography in 2023 and consider where the technology is going.

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Joseph Foley

Joe is a regular freelance journalist and editor at our sister publication Creative Bloq, where he writes news, features and buying guides on a range of subjects including AI image generation, logo design and new technology. A writer and translator, he worked as a project manager for at Buenos Aires-based design and branding agency Hermana Creatives, where he oversaw photography and video production projects in the hospitality sector. When he isn't learning exploring new developments in AI image creation, he's out snapping wildlife with a Canon EOS R5 or dancing tango.