5 years on: Remembering the Canon EOS R's insane cyberpunk launch party

Canon EOS R launch
(Image credit: James Artaius)

As a journalist, I've seen some pretty bananas press events in my time. The review event for The Witcher 3 videogame was held overnight at a medieval castle, for example. Or the time I ended up in a cage, getting my ass handed to me by a Brazilian Jiu-Jitsu black belt, at an EA Sports MMA preview. Haunted houses, abandoned Russian nuclear bunkers… like I said, I've seen some wild stuff. 

But I don't think I've ever been to an event quite as barmy as the launch party for the original Canon EOS R, held at a secret location in London, England, five years ago. I arrived at the warehouse location, greeted by scientists wearing white coats and goggles, carrying clipboards, warning me that I was about to embark on a time travel mission. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.