The designer of the iPhone is now setting out to put AI cameras in your home...

Jony Ive (in a photo Photo by Mike Coppola/MG25/Getty Images for The Met Museum/Vogue) cropped and with a mock-up smart speaker with camera
(Image credit: Getty Images)

How much would you like it if you had an Amazon Echo, but with Chat GPT in it – and a camera looking out of it? According to several reports, it's time to start thinking about that because Jony Ive is helping OpenAI design and prototype just such a device...

"Cool" said my girlfriend – who, like me, has a purchase history which confirms a longtime enthusiasm for the design work of Jony Ive. How much she was listening to the other aspects of my description less certain – but not everyone is so scared of AI.

According to a paywalled report in The Information, the device being worked on will have a camera as well as the customary microphone to recognise things like “items on a nearby table or conversations people are having in the vicinity."

This will also grant it facial recognition so, it has been suggested, people will be able to purchase things simply by asking and being recognised.

This is an experience many phone owners will be a little used to already with FaceID and similar security systems, but may take it a step futher.

Open AI acquired Jony Ive's hardware company last year for the not inconsiderable $6.5 billion, and the smart speaker – with and anticpated price tag of $200 - $300 – is thought to be only one of several form factors for the AI that is being investigated.

Another is the clothing-worn pendant or badge-like device – perhaps in the vein of a Star Trek communicator – which we've recently also heard speculation about Apple considering as a potential new home for Siri.

The sense of this is uncertain, though, with Humane's AI Pin having not only failed to make a breakthrough, but having taken the company down with it. Humane was also started by former Apple employees Imran Chaudhri and Bethany Bongiorno so the heritage wasn't enough there!

The Humane AI Pin – the company disconnected the devices early in 2025 and the remaining assets were sold to HP. (Image credit: Luke Baker / Digital Camera World)

Given the world's less-than-enthusiastic adoption of this concept before, it seems understandable that concepts closer to established technologies like smart speakers seem to be garnering more attention right now.

Photographers have already accepted that phoography is merely one of the uses of cameras, but this could be another step to making it a mere niche function of a key computing input device.

We'll have to ask ourselves, what will most camera component designers be concentrating on then?

Adam Juniper
Managing Editor

With over 20 years of expertise as a tech journalist, Adam brings a wealth of knowledge across a vast number of product categories, including timelapse cameras, home security cameras, NVR cameras, photography books, webcams, 3D printers and 3D scanners, borescopes, radar detectors… and, above all, drones. 


Adam is our resident expert on all aspects of camera drones and drone photography, from buying guides on the best choices for aerial photographers of all ability levels to the latest rules and regulations on piloting drones. 


He is the author of a number of books including The Complete Guide to Drones, The Smart Smart Home Handbook, 101 Tips for DSLR Video and The Drone Pilot's Handbook

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.