The Sony A7 III has long been a staple in Amazon’s Prime Day camera deals -and this year is no different. You can now pick up the Sony A7 III for just £999, down from £1,168, saving you a solid £169.
That’s a great price on a camera that’s still hugely relevant, even years after launch, thanks to its reliable autofocus, excellent image quality and robust all-round performance.
Whether you're shooting portraits, landscapes, or video, the A7 III is the kind of camera that just gets the job done. Its 24.2MP full-frame sensor offers rich detail and fantastic dynamic range, while the 693-point phase-detect AF system still holds its own against newer rivals. You also get 10fps burst shooting and solid battery life that lasts longer than most mirrorless competitors.
Video shooters won’t be disappointed either, with 4K recording across the full sensor width, flat colour profiles for grading, and dual card slots for peace of mind on longer shoots. It’s no surprise that the A7 III remains a go-to camera for hybrid creators and enthusiasts who want top-tier performance without going all-in on flagship pricing.
At £999, this is one of the best full-frame camera deals you’ll find during Prime, especially if you're after a proven all-rounder that still holds its ground in 2025.
Whether it's your first full-frame or a reliable second body, the Sony A7 III still delivers where it counts.
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