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Viltrox's new flagship cine lens may cost a whopping US$200,000!
By Kalum Carter published
News You can now get your hands on Viltrox's flagship cine lenses, but they won't come cheap

The best Nikon Z lenses in 2025: the top buys for your Nikon Z-series mirrorless
By Adam Waring last updated
Buying Guide Here's my pick of Nikon's best-buy Z-mount lenses for the Nikon Z5, Z5 II, Z6, Z6 II, Z6 III, Z7, Z7 II, Z8, Z9, Zf, Z50, Z50 II, Z30 and Z fc

Sigma's first ever autofocus cinema lenses are in development
By Kalum Carter published
News Sigma is developing new AF cine zoom lenses based on its renowned Art lens series

Sigma lens prices have jumped by around 10% in the US – except this popular ultra-wide, which only increased $40
By Hillary K. Grigonis published
TARIFFS Sigma prices have increased in the US following the increased tariffs, with most gear increasing by around 10%

Sigma’s new Aizu Prime Line is the world’s first full T1.3 cine lens set – here’s what that means
By Kalum Carter published
News Sigma's new Aizu Prime Cine lenses have been announced, providing super-fast lens options for professional filmmakers

Could a lens filter and editing presets create that coveted retro look – without buying a new camera? The PolarPro CineGold mixes a lens filter with presets to mimic film
By Hillary K. Grigonis published
NEWS The new PolarPro CineGold aims to create a more film-like look using both a lens filter and editing presets

Canon's new camera lens technology promises compact, speedy and silent autofocus optics
By Kim Bunermann published
NEWS Looks like Canon cracked the code with new engineering technology, optimizing AF optics without losing image quality

Keep buying new cameras? I think you'd be better off investing your money in more lenses
By Mike Harris published
Opinion If you own lots of cameras and comparatively few lenses, maybe it’s time to start investing in more optical options. Your photography will benefit
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