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Sigma

"The response has been very positive, enormously positive" – Sigma CEO Kazuto Yamaki discusses groundbreaking new cine lenses

By Kalum Carter published

News Sigma reveals the thinking behind the world's first large format T1.3 cinema primes, and why the company’s fresh rebrand is more than just cosmetic

News
Period portrait taken using the Moment Cinebloom Diffusion Filter on a Canon EOS R5 with Canon RF 85mm f/1.2L USM lens

I shot these photos with my favorite diffusion filter – it seldom leaves my camera lens for portraits, and it's 33% off right now

By James Artaius published

OPINION Better than Pro Mist! Check out the photos I took with my favorite diffusion filter, the Moment CineBloom (and save 33% if you want one)

OPINION
A Sony Alpha 7 III camera with a large lens, showcased against a softly lit gradient background in green and blue hues

Are kit lenses REALLY that bad? I don’t think you should leave it behind – and here's why

By Kim Bunermann published

OPINION There's a lot of debate around kit lenses – and while the internet might tell you to ditch yours early, I believe they deserve more credit

OPINION
Sony / Canon / 7Artisans / TTArtisan / Viltrox lenses on a green to blue gradient with a giant purple 'primeday' roundel

LAST CHANCE to get a cheap lens for under £200 in the Prime Day sale!

By Mike Harris last updated

Deal There’s never been a better time to pick up good-quality primes at affordable prices. Costing as little as £72, which budget lenses are worth your time this Prime Day?

Deal
Holga HL-N 60mm f/8 lens with a sample image of a white cat

I just bought this £19.99 camera lens – and it's "the worst lens I've ever used… but I love it"

By James Artaius published

OPINION For £19.99, I don't even care if this lens is no good – in fact, its crappiness is exactly why I bought it!

OPINION
A Nikon camera lens on a purple background, with a "Great Price" badge highlighting a discount

Not into Amazon Prime Day? Save £600 on "probably the best 70-200mm zoom in the world" with this non-prime deal

By Kim Bunermann published

DEAL Avoid the Amazon madness and still save on the Nikon Z 70-200mm f/2.8 VR S – a top-tier telephoto, known for its steep price tag, now with limited stock available for under £2000

DEAL
Animation of the Olympus M.Zuiko 14-42mm f/3.5-5.6 EZ Pancake lens expanding and collapsing

This is my favorite travel lens, and it's been all over the world with me – and right now it's cheaper than it's been all year

By James Artaius last updated

OPINION Just LOOK how cool this electronic pancake lens is! It's at its lowest price of the year and it's perfect to take on your next trip

OPINION
Sony FE 50mm f/1.8 deal

I am going back to the lens I used for my photography 40 years ago, as this Amazon deal is just to tempting to resist

By Chris George last updated

Deals Back in the 1980s things were simpler, and this Sony prime lens deal will help me relive the past at a super-low price

Deals
K&F Concept camera accessories displayed with a stylish case and a circular filter, highlighted by a "Great Price" badge

This filter improved my photography – and it can do the same for you. And you can save 15% right now!

By Kim Bunermann published

DEAL Boost color, cut glare – the K&F Concept Circular Polarizer filter (Nano-X Pro Series) is an essential filter for landscapes and seascape shooters and now you can save up to £18

DEAL
A hand holding the Nikon Z 180-600mm lens with a great price deal logo

The Nikon superzoom lens I've had my eye on for two years has dropped to its lowest in months for Prime Day – and I couldn't be happier!

By Sharmishta Sarkar published

deal The Nikon Z 180-600mm f/5.6-6.3 VR has been on my wish list for a long time, but I think it's worth it now that it's dropped to £1,589

deal
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