GoPro’s latest release, the Hero 13 Black in Forest Green, has already received its first-ever price cut this Amazon Prime Day, dropping to just £299 from its launch price of £399.99.
That’s a saving of £100.99 on a brand-new model that only just hit the shelves. If you’ve been holding off on upgrading your action camera, this is the kind of deal that’s hard to ignore.
The Hero 13 Black builds on everything people loved about its predecessor, but adds a refreshed look and smarter features. You get incredibly smooth 5.3K video, updated HyperSmooth stabilisation, and a new image sensor that handles tricky lighting conditions better than ever. Whether you're skiing, surfing, or strapping it to your dog, the Hero 13 keeps your footage sharp, vibrant, and steady.
Battery performance has also been improved, and the Hero 13 includes the Enduro battery as standard—so it’s ready for cold weather and long shoots right out of the box. Pair that with the front and rear touchscreens, horizon levelling, and voice controls, and you’ve got a seriously versatile tool for creators who want pro-grade results with zero fuss. The Forest Green finish is also a nice touch, giving it a stealthy, premium look that stands out from the usual black.
At £299, this is the cheapest we’ve seen the Hero 13 Black go since launch - and it’s only just arrived. Whether you're capturing epic holiday moments or building your social media content, this Prime Day deal makes the latest GoPro far more accessible. If you want a top-tier action cam without paying top-tier prices, now’s the time to grab it.
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