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The best Sony RX10 IV deals in January 2022

Sony RX10 Mark IV deals superzoom bridge camera

Aimed at high-end amateur photographers, but suitable for a wide variety of photographic users, Sony's premium bridge camera line has received a speed-enhanced upgrade in the RX10 IV. 

The model claims the world’s fastest autofocusing speed of just 0.03 seconds, thanks in part to an enhanced hybrid AF system that joins 315 phase-detect AF points with a contrast-detect AF system. It also boasts a staggering 24fps burst-shooting option, with full AF/AE tracking throughout, with its buffer allowing a very generous 249 images to be captured without slowdown.

Similarly attempting to justify the large outlay being asked, the camera's ZEISS-branded lens offers a 24-600mm focal range and f/2.4 to f/4 aperture, which is identical to its Mark III predecessor. Naturally 4K video capture is now included, and offered in 24fps or 30fps options, while the model follows its forebears in having a 20.1MP, 1in CMOS sensor at its heart.

Supporting the zoom lens is optical image stabilisation, which Sony claims offers the equivalent of 4.5 stops when activated. Furthermore we get a 3in screen that not only tilts but also sees a slight resolution boost to 1.44million dots over the Mark III version, and this is also now sensitive to touch. On top of all that, a 2.36million-dot EVF delivers life-like clarity. 

A dust and moisture resistant build, comfortable handgrip and reassuringly weighty 1095g further indicate that this is a high-end bit of kit, as do the three lens rings on the lengthy lens barrel, which provide immediate control over aperture, zoom and manual focus.

If you're looking for a powerful jack-of-all-trades solution, the Sony RX10 IV is a very capable contender. The only sticking point here then is price; while the cost is fair when compared with a similar lens and body set up for an interchangeable-lens camera, the RX10 IV is almost twice the price of its closest direct competition, while there are also several tempting DSLR and mirrorless rivals to consider.

Sony RX10 vs Sony RX10 II vs Sony RX10 III vs Sony RX10 IV

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Sony RX10 IV key specs

Flagship superzoom offering with 4K video and 24fps burst shooting

Type: Superzoom compact | Sensor: 1in | Megapixels: 20.1MP | Lens: 24-600mm f/2.4-4 | Monitor: 3in tilting screen, 1.44million dots | Viewfinder: EVF, 2.36million dots | Continuous shooting: 24fps | Movies: 4K and Full HD | User level: Enthusiast

Tried-and-tested sensor and lens
4K video recording
Pricier than previous models
No in-camera Raw processing

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The best bridge cameras

The best Sony cameras

Gavin has over 30 year experience of writing about photography and television. He is currently the editor of British Photographic Industry News, and previously served as editor of Which Digital Camera and deputy editor of Total Digital Photography

He has also written for a wide range of publications including T3, BBC Focus, Empire, NME, Radio Times, MacWorld, Computer Active, What Digital Camera and Rough Guide books.

With his wealth of knowledge he is well placed to recognise great camera deals and recommend the best products in Digital Camera World’s buying guides. He also writes on a number of specialist subjects including binoculars and monoculars, spotting scopes, microscopes, trail cameras, action cameras, body cameras, filters, cameras straps and more.