Latest about Sony
Now you can create ultra-short-form videos on your Sony camera, as 3-second "Motion Photos" come to Creator’s App
News The latest version of the Sony Creator’s App adds the option for ultra-short-form 3-second videos – ideal for content creators
You can add Sony’s new AI photo assistant to the long list of AI features nobody wanted, being rammed down our throats by tech companies
Opinion The photography community has made it clear that Sony’s new AI photo assistant, unveiled in the latest Xperia phone, is yet another pointless pile of AI poop nobody asked for – and I agree
Sony A7 IV: the perfect first full-frame rig to step up from APS-C
OPINION The Sony A7 IV is about as good as prosumer full-frame cameras get – and now that it’s been succeeded by the A7 V, prices have become more affordable too
Sony's latest image sensor could revolutionize camera phone HDR
How does 16.6 stops of dynamic range from ONE exposure sound?
A viral compact camera has pushed the Sony A7 V out of the top sales spot in Japan, as 4 of the top 5 cameras come from a single brand
TRENDS The latest sales numbers from Japan put the X100VI back at #1, pushing out the longstanding Sony A7 V
Did you know that Sony owns the biggest share of Tamron? Well, maybe not for much longer…
NEWS Sony owns the biggest share of Tamron right now – but is it being muscled out in an "aggressive" takeover?
This retro compact camera is Japan's new No.1 – dethroning Sony's full-frame mirrorless after 5 months at the top of the charts
NEWS Over two years after its launch, this Fujifilm is the most popular camera in Japan right now – again
This US$4,599 fast zoom lens is Japan's new No.1 best-seller
UPDATED The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship telephoto lenses
